(646) 650-5330

Digital Media for Automotive 

Automotive and after-market part sellers have countless digital media options for finding new customers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.

End-to-End Solutions for a Dynamic Landscape

  • Strategic Media Consulting
  • Digital Media Planning and Buying
  • Search Engine Marketing (SEM)
  • Analytics, Reporting and Optimizations
  • Social, Mobile, Video, Native and Retargeting
  • Programmatic Real Time Bidding Platform

Industry Growth Outlook

The U.S. automotive industry spent over $5 billion in 2013 on digital advertising, and that total is expected to rise to $7.80 billion by 2017—a compound annual growth rate of 12.8% between 2012 and 2017, according to eMarketer. Auto manufacturers, dealerships, parts and aftermarket parts manufacturers will invest approximately 60% of their digital dollars in direct-response efforts in 2014, eMarketer estimates, while brand-focused campaigns will make up the remaining 40%. Search and display will still command the largest chunks of digital spending across the category, with the greatest growth in the areas of mobile, video, social and local. 

Why Choose Silverlight Digital?

  • 100 percent focused on digital with widespread industry relationships
  • On the pulse of all things digital in attracting new auto buyers
  • Boutique in size with large agency experience
  • In-house RTB trading desk for targeting specific audiences
  • Unparalleled service with a constant focus on your ROI

For Sales, please contact:

Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com 
(646) 650-5332