Automotive and after-market part sellers have countless digital media options for finding new customers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The U.S. automotive industry spent over $5 billion in 2013 on digital advertising, and that total is expected to rise to $7.80 billion by 2017—a compound annual growth rate of 12.8% between 2012 and 2017, according to eMarketer. Auto manufacturers, dealerships, parts and aftermarket parts manufacturers will invest approximately 60% of their digital dollars in direct-response efforts in 2014, eMarketer estimates, while brand-focused campaigns will make up the remaining 40%. Search and display will still command the largest chunks of digital spending across the category, with the greatest growth in the areas of mobile, video, social and local.