Automotive and after-market part sellers have countless digital media options for finding new customers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The US automotive industry will spend $12.08 billion on digital advertising in 2019, according to eMarketer. They go on to say that consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Search and display will still command the largest chunks of digital spending across the category, with the greatest growth in the areas of mobile, video, social and local. Auto marketers understand that consumers are turning to the Internet to research car buying decisions, instead of visiting multiple dealerships to compare brands. Advertisers can now reach larger audiences on auto shopping Websites and other online destinations through search engine marketing and display advertising ads.
For Sales, please contact:
Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com