Commercial and residential real estate agencies, property managers, and home builders face countless digital media options in finding new buyers and developers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The real estate industry – including home sales, rentals, and apartments – continues to shift from traditional offline advertising to digital. Legacy print mediums such as newspaper and magazine ads now only account for 14% of the overall market spend while digital accounts for over 56%. This trend is expected to continue as digital platforms such as social media, mobile, video, search and display prove more relevant and cost effective. As the housing sector’s growth continues across the country, real estate advertising as a whole is projected to grow by 9.7% overall to $27.2B, while digital is projected to grow by 16.9% in 2013 to reach $15B in spend (Borrell).