Retail and franchise brands face countless digital media options in attracting local, regional, and national consumers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions that allows to to find the right customer at the right time.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The retail industry spends a higher percentage of media budget on mobile advertising than any other vertical, period. In fact, a recent analysis by DG MediaMind of 2 billion mobile ad impressions over the course of 11 months, showed the highest clickthrough rates (CTRs) were in retail, compared to seven other verticals. To succeed in mobile advertising, Silverlight Digital emphasizes a blend of what works best: compelling content, appealing mobile display, and simple messaging that grabs the consumer’s attention and drives quicker conversions — whether that means an online purchase, download, or service call.