Travel and hospitality advertisers face a myriad of online and offline booking services, including local agents, airlines, and travel deal sites. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions that allow you to compete on a global scale.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
Silverlight Digital provides a strategic blend of display advertising, search engine marketing (SEM) and digital media buying strategy to attract tourists to many of the top travel destinations in the world. Online travel booking services prefer direct response advertising over branding, investing more in performance advertising than all other industries when it comes to digital spend. According to eMarketer, travel and hospitality will spent approximately $8.59 billion on digital advertising in 2018 and is forecasted to spend $9.81 billion in 2019, a growth rate of over 14%. Search Engine Marketing is receiving the majory of digital ad spend in this sector at 54%; 40% goes towards display. Many factors, including the growth of mobile bookings for air travel, hotels, and rental cars, along with increased competition among booking services, will encourage advertisers to turn up the volume.
For Sales, please contact:
Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com