Silverlight Digital is a New York-based digital media agency that adopts a consultative approach to helping healthcare, pharmaceutical, retail, travel and other brands reach their desired audience online. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate the media landscape.
As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client roundtable at Google’s New York offices each year.
In 2017, Silverlight Digital was added to the exclusive Medical Marketing & Media list of top digital agencies.
To boost your brand image online, Silverlight Digital offers display advertising that puts your message in front of your targeted consumers online. With advanced targeting techniques, display advertising is the most cost-effective way to market your brand and create brand awareness to consumers on the web.
Mobile has become ubiquitous to digital media, as users increasingly engage with digital content on their smart phone, sending response metrics through the roof. Whether it’s SMS, mobile banner ads, QR code, or location-based targeting, our team will implement the most effective tools available to reach your audience.
Search Engine Optimization (SEO) is a process that makes the advertiser’s website easily found by building compelling content that is read and shared by users, including valuable links and keyword relevancy connecting content to the website. Silverlight Digital’S SEO strategy will greatly impact your ranking in search engine results.
Search Engine Marketing (SEM) – also known as pay-per-click – reaches consumers where they’re searching, placing your advertisement in the search results of Google, Bing, Yahoo! and more. Highly relevant and measureable, Silverlight Digital manages your keyword strategy, ad copy, budgeting, optimization
Social media is a highly engaging and interactive point-of-contact with consumers. Twitter, Facebook, LinkedIn, and other top social destinations leverage existing digital content and initiatives, as well as a way to construct direct channels of communication between brands and the consumers
A full-service division that elevates business opportunities by creating a tailored affiliate program for you that adds value to your sales and brand. Our team does the hard work of establishing and integrating an advantageous program, tracking your sales, pays your affiliates, and manages your entire
Programmatic is a method of real-time bidding where media agencies (like us) can bid on available and remnant ad space across the web – in fractions of a second. Compare it to eBay for media, but the bids are won in an infinitely faster moment of time allowing the team to focus on strategy, not process.
Video marketing has rapidly become an essential part of an overall digital marketing strategy that is irresistible to consumers. Many sites now offer ad space designed specifically for video and sites such as YouTube, Twitter, and Facebook have become increasingly popular vehicles to help promote video virally.
Analytics tell the story of how your customers interact with your ads, resulting in your desired ROI. At Silverlight Digital, all of our marketing decisions are analytics-based, meaning your campaigns are constantly optimized based on the data being received. Analytics give our customers complete transparency into each campaign.