Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In this advisory, Silverlight Digital offers plain talk on the value of partnering with us – or any other qualified media partner. The advisory carefully explains benefits of expertise in healthcare, navigating regulatory laws and publisher guidelines, benefits of premier level publisher relationships, trading desks, cost savings, programmatic advantages and more.
For in-house marketing teams and healthcare ad agencies, the spectrum of media touch points are vast. Understanding the context of their brand message – and its relationship with regulatory requirements – is the magic formula that keeps consumers safe and informed under the best of circumstances. For this reason and in the examples that follow, a qualified digital media partner may be exactly what the doctor ordered.
About Silverlight Digital
Silverlight Digital is a New York-based digital media agency that adopts consultative approach to helping healthcare and pharmaceutical brands reach their desired audience online. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate FDA and legal review processes. As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client round table at Google’s New York offices each year. In 2017, Silverlight Digital was added to the exclusive Medical Marketing & Media list of top digital agencies.
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