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In the News

Press, articles, and digital insight.

The Role of Digital Media in Reaching Rare Disease Patients

7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients. The marketing of new orphan drugs begins long before the drug commercialization strategy is developed. The orphan drug is produced in partnership with a patient group that... Read More

Silverlight Digital Named MM&M 100 Healthcare Agency for 2019

NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been named to MM&M’s exclusive Agency 100 list. The 2019 MM&M list identifies firms that demonstrate growing financial performance, client growth and retention, employee growth and retention, and planned initiatives. The qualifications for inclusion on this... Read More

Insights from Google Marketing Live 2019 for Pharma

Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer insights like these plus the latest digital marketing products from Google. Silverlight Digital was there, and we’ve put together this synopsis to keep you informed of the latest big pharmaceutical marketing changes coming to Google.... Read More

BioPharma Rewind: A Crash Course in Digital Media Strategy

At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop – we called it a Crash Course in Digital Media. In unpacking everything shared and learned at the workshop, we’ve put the highlights in this blog to recap for those that couldn’t attend. The crash course... Read More

Join Lori Goldberg at the 2019 BioPharma eMarketing Summit

Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019 San Diego Marriot La Jolla San Diego, CA Register to attend here Use Coupon Code SILVERLIGHT100 for a $100 discount. Early-Bird Sign-Up: Register  before 28th March, 2019 & SAVE $500 Paradigms at War: A Crash Course in... Read More

Silverlight Digital Earns WBENC Certification as a Women-Owned Business

Lori Goldberg and her team at Silverlight Digital are pleased to announce today that the organization has received WBENC Certification as a Woman-Owned Business operating in the State of New York. The media agency provides digital and multi-channel media strategy, including media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers,... Read More

From Broad to Precise DTC Marketing

  Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace the pharmaceutical industry’s capacity... Read More

A recap of Pulse ’18

I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week – some from as far away as California – to attend Silverlight Digital’s 3rd annual Pulse digital marketing event. What did we learn? Here’s a quick recap: YouTube has changed the traditional story arc of online video... Read More

Hippocampus, cognitive maps and smartphones in marketing

Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers. There are moments every day that we reach for our phones to see what’s going on. We find these moments when we’re in line at Starbucks, in a crosswalk, at a red... Read More

MM&M Names Silverlight Digital a Finalist in Healthcare Agency Awards

NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their annual, celebrated awards competition. Silverlight Digital is a finalist in two categories: Small Healthcare Agency and Young Marketer. MM&M is recognized as a leading publication and event producer in the pharmaceutical and healthcare marketing sector.... Read More

Mobile Strategies for Marketing to Doctors

Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical practices. Many experience a grueling workday that can involve managing employees, digesting an abundance of new medical research, updating medical records, considering insurance and billing options, and – according to a 2018 survey by Statista... Read More

Silverlight Digital Recognized by MM&M as a Top Healthcare Agency Two Years in a Row

NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing & Media 100 Agency List) for the second year. The 2018 MM&M list is the most complete list of medical, healthcare and pharmaceutical agencies, identifying firms that demonstrate growing financial performance, clientele growth and retention, employee... Read More

The Discovery of Intent

Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves from one aisle to the next, searching for something specific. There is nothing unusual about her manner of dress; she is professional and it’s evening so perhaps she has come to the store after work.... Read More

Notes from Digital Health Coalition Summit

Michael Ackerman was representing Silverlight Digital at this week’s Digital Health Coalition Summit in New Jersey. If you were unable to attend – no worries, Michael’s got you covered as usual with musings, notes and things overheard at the event: EHR Patient adherence can play a roll ($300 billion in lost business a year) Need to embrace post hospital –... Read More

Notes from MM&M’s FutureTech Pharma

Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media & Marketing. If you were unable to attend, Silverlight’s Michael Ackerman has got you covered with musings, notes and things overheard at the Philly event. Using Tech to Create an Emotional Connection with your Customer Jim Demaioribus, Chief Marketing Officer, Aqua Pharma Need... Read More

A illustrated history of artificial intelligence in advertising

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper. Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The... Read More

Recapping Modern Marketing Summit

The Modern Marketing Summit (#MMS18) featured exciting speakers and panels that looked into the future to discuss the next steps in the industry. Topics ranged from current and future trends, content marketing and how to make meaningful connections with your advertising, the future of programmatic, and women in the industry. In particular, two standout sessions opened the conference: 9 Topics... Read More

Finding Patient X: The Role of Digital Media in Rare Disease Research

Applied Clinical Trials Volume 27, Issue 3 The market viability of orphan drugs—pharmaceuticals targeting rare diseases and disorders—has gained significant traction in recent years, generally from the lack of competition and high financial rewards. However, the risk is significant and finding patients to monetize the investment makes it a precarious business. What we know for certain is that orphan drugs... Read More

Marketing a challenger brand: Four strategy tips

Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple their market leader. Being a challenger brand is a markedly different approach to running a company. Like breakout brands, stalwart brands, startups and legacy brands, challenger brands must operate within prescribed constructs. Labels be damned,... Read More

Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars

Register Today Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad fraud may be impacting your campaigns and what you can do about it. Topics will include: Better understanding digital ad fraud and false news How to navigate best results in today’s world of robotic interference... Read More