(646) 650-5330
We're Hiring!

In the News

Press, articles, and digital insight.

Marketing a challenger brand: Four strategy tips

Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple their market leader. Being a challenger brand is a markedly different approach to running a company. Like breakout brands, stalwart brands, startups and legacy brands, challenger brands must operate within prescribed constructs. Labels be damned,... Read More

Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars

Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad fraud may be impacting your campaigns and what you can do about it. Topics will include: Better understanding digital ad fraud and false news How to navigate best results in today’s world of robotic interference Making sure... Read More

Overcoming Social Media Anxiety in Healthcare Marketing

Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today.   Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is why so few even bother to enter this space. However, recent studies indicate that social media is on the move as the industry learns to adapt to vague FDA regulations and discovers the true nature... Read More

New Advisory Paper for Healthcare Brands and Agencies

Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers plain talk on the value of partnering with us – or any other qualified media partner. The advisory carefully explains benefits of expertise in healthcare, navigating regulatory laws and publisher guidelines, benefits of premier level... Read More

What Search Semantics Tell Pharma and Healthcare Marketers

Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search habits are telling you? You don’t need to be a soothsayer to understand their priorities. In fact, they’re sharing what they want you to know through their search semantics, revealing important trends in mobile search... Read More

Silverlight Digital Designated Among Top 100 Healthcare Agencies by MM&M

Silverlight Digital has been named as one of the top 100 healthcare agencies by MM&M in its July Agency Issue, making its debut on the annual roundup. The industry ranking gives pharmaceutical and healthcare marketers a guide to marketing and advertising strategy leaders. Silverlight Digital is one of the few privately held boutique agencies on the list curated by the... Read More

Recap: Mobile Trends In Pharma & Healthcare Advertising Event at Google

Silverlight Digital + Google team up to present Mobile Trends in the Pharma Healthcare Advertising Earlier this week, Silverlight Digital and Google teamed up to bring pharma and healthcare advertisers the latest trends, research and best practices for reaching patients and consumers in a world where mobile is taking marketshare hand over fist. The agenda for the afternoon consistent of... Read More

Three Common Pitfalls in Programmatic Buying

CEO Lori Goldberg writes for Econsultancy.  In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic itself is to streamline and create efficiencies inside the buying process, marketers need to keep the most important piece of this strategy front and center: the... Read More

How Boutique Media Agencies Can Foster Women Leaders

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection As the owner of a boutique media agency, I know the reality of leading a lean business often means leaner employee programs or perks. Smaller agencies don’t always have the budget or the bandwidth to create a specific program for women’s mentoring or to hire a recruiter focused on hiring diverse... Read More

5 Tips for Successful Holiday Campaigns

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection November and December traditionally drive 30 percent more online revenue than non-holiday months, with as many as 92 percent of holiday shoppers either researching or purchasing their gifts online. Here are strategies to keep in mind to ensure you close out the year with strong performance metrics. Start by revisiting customer... Read More

What Brand Marketers can Learn from the Olympics

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection With this summer’s Olympics closed, we’ve watched records be set and broken, new talent emerge, and of course names like “Simone” brought into our living rooms. And like every Olympic year, we’ve seen advertisers and brands clamoring for a chance to display innovation and strategic thinking in the faces of billions of... Read More

Personal Data and Privacy in the Digital Healthcare Age

Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable. I use Fitbit religiously to track my steps, heart rate and sleep patterns. I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data... Read More

A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media

A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media Recently, pharmaceutical advertisers have inched their way into digital with online and mobile media spending estimated to reach nearly $2 billion in 2016, up 15.4% from the year before (eMarketer). By and large, they still cling to television where they spend roughly $3.7 billion annually targeting consumers. They spend... Read More

How Pharmaceutical and Healthcare Advertisers Can Respond to Climate Change

When strange, unseasonal weather rocks New York, those of us in the pharmaceutical advertising industry particularly take note. Normal weather patterns allows for predictable consumer behavior across many sectors. Recently, weather here and the rest of the world has been anything BUT predictable. Among the many environmental consequences of climate change, the pharmaceutical and healthcare community is looking at the... Read More

How Travel and Hospitality Advertisers Can Respond to Climate Change

Emerging from a late season snow here in the northeast and looking towards the summer vacation season, travel and hospitality advertisers are taking note of climate changes that are impacting consumer travel decisions. Unusual weather patterns and changing consumer perceptions around the environmental impact of travel are influencing decisions on where to go and when1. For travel destinations and local... Read More

An Illustrated History of Ad Blocking, 1960 – 2016

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. History shows us that ad blocking innovation and consumer’s demand for it is nothing new. Panic over recent methods of digital ad blocking must be put in proper historical context and the consumer’s long-held desire to skip ads must be acknowledged. Despite this, we also understand that advertising provides a valuable service... Read More

Notes on AdTech New York

Silverlight’s CEO Lori Goldberg and client André Rojer of the Curaçao Tourist Board shared the stage at AdTech New York, talking travel and digital advertising in a context of programmatic’s surging influence on creative and strategy. In case you missed it, below is a summary of key takeaways from their panel discussion, titled “Going Programmatic: In-House or Agency”: Why Programmatic?... Read More

Google and Silverlight Digital Team Up For Pharmaceutical and Healthcare Education Series

Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day educational event at Google’s Eighth... Read More

Why It’s Time to Leave Old-school SEO Behind

(Silverlight Digital CEO Lori Goldberg writes for EConsultancy) The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing... Read More