(646) 650-5330
info@silverlightdigital.com

Leadership

Lori Goldberg
CEO

An agency vet out of Razorfish and an outspoken advocate for the digital industry, Lori has 20 years of experience in advertising with a wide spectrum of brands, from the pharmaceutical industry including Meda, Radius, and Mylan, to retail, e-commerce, travel, and automotive industries with brands such as Microsoft, Capital One, Monster.com, Nikon, Polo Ralph Lauren, The Travel Channel and Smith Barney.

She is affiliated with AAAA, AWNY, 212NYC, Big Brother/Big Sister Mentorship Program and iMedia advisory board. Lori holds a BA from the University of Delaware and advanced certificates from the Paris American Academy. She is an outdoor enthusiast and depending on the season, can be found skiing, hiking, biking, swimming or lying on the beach. She frequently competes in triathlons.

Favorite quote: “If you are still talking about what you did yesterday, you have not done enough today.” – Lou Holtz 

 

 

Michael Ackerman
VP, Business Development

With over 19 years of digital media experience, Michael handles the agency’s partnership development and helps brands uncover new opportunities through integrated marketing campaigns that make impact. He has a track record of creating and managing strategic partnerships that boost revenue between brands such as Trulia, Kayak, MapQuest, with Wells Fargo, Chase and Lowe’s. Currently his expertise is in the pharma/healthcare sector, partnering with healthcare marketing agencies on such advertisers as Medtronic, Jazz Pharmaceuticals and Aptevo Therapeutics to strategically reach key audiences.

Favorite quote: “Definition of insanity – doing the same thing over and over again and expecting different results.” – Albert Einstein

David Sapinski
Account Director

David brings 13 years of experience in display and programmatic advertising along with an expertise in relationship management. David has helped bring successful results to a range of brands including Jiffy Lube, Madison Square Garden, and Curacao Tourism Board. Prior to leading the Client Services team, he managed sponsorship relationships for the New Jersey Nets, supporting Anheuser-Busch, McDonald’s, Pepsi and Calvin Klein.

Favorite quote: “Most geniuses-especially those who lead others-prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.” – Andy Benoit 

Nick Rane
Media Director

Nick joins the Silverlight Digital team as a digital marketing expert with nearly a decade of experience in digital strategy, emerging media, and publisher partnership development. He specializes in the technology, automotive, and entertainment industries, having worked extensively with brands such as Google, Merck, Audi and Volkswagen. He’s earned his MBA in marketing and product management from NYU, as well as a BS in advertising from Boston University.

Favorite quote: “The important thing is not to stop questioning; curiosity has its own reason for existing.” – Albert Einstein

Sandra Leung
Sr. Search and Account Manager

As a Google-Adwords Certified Professional with two master’s degrees and a Ph.D. from Columbia University, Sandra is a “Swiss army-knife” of digital media. She brings six years of experience in data analysis, SEM platform experience, affiliate marketing, SEO and pay-per-call programs to brands such as Sleepy’s Jiffy Lube, and Grubhub.

Favorite quote: “Pretty, pretty, pretty, pretty good.” – Larry David 

Mike_crabbe
Mike Crabbe
Controller

Mike has over 20 years experience in financial management and consulting and has led finance departments for mid-market companies in advertising, media, entertainment and related industries. Mike is a CPA and has also served as CFO and Controller for public companies

Favorite quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Mark Twain

Helene Connelly
Account Lead

Helene is an advertising executive with over 20 years experience. She specializes in account management, media strategy, planning and buying. Helene has led the development of strategy, integrated marketing/media plans and channel planning that resulted in consistent sales/ROI. She had defined and managed budgets to meet goals/objectives/optimal media; developed client stories and overseen content curation. In 2012, her team won a Bronze Pearl for Best Microsite and was a finalist in the 2012 OMMA Awards for Integrated Online Campaign.

Favorite quote:
“Come to the edge,” he said.
“We can’t, we’re afraid!” they responded.
“Come to the edge,” he said.
“We can’t, we will fall!” they responded.
“Come to the edge,” he said.
And so they came.
And he pushed them.
And they flew.”
― Guillaume Apollinaire

Our Culture

A sneak peek inside our busy office

tech

We are a diverse group of innovative industry experts, with our fingers on the pulse of all things digital.

popcornWe have breakfast together on Tuesdays, burritos for lunch on Fridays, popcorn at any moment’s notice and we share an affinity for cat memes.

new-yorkWe’re right in the heart of New York City, conveniently located near Herald Square, Howard Square, Penn Station and great Korean BBQ + karaoke.

yogaYoga, ping pong, and weekly horoscope reading plus the “Millennial word of the week” (just to keep our keyword vocabulary sharp!)