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info@silverlightdigital.com
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Leadership

Lori Goldberg, CEO

An agency vet out of Razorfish and an outspoken advocate for the digital industry, Lori has 20 years of experience in advertising with a wide spectrum of brands, from the pharmaceutical industry including Meda, Radius, and Mylan, to retail, e-commerce, travel, and automotive industries with brands such as Microsoft, Capital One, Monster.com, Nikon, Polo Ralph Lauren, The Travel Channel and Smith Barney.

She is affiliated with Healthcare Businesswomen’s Association, AAAA, AWNY, 212NYC, Big Brother/Big Sister Mentorship Program and iMedia advisory board. Lori holds a BA from the University of Delaware and advanced certificates from the Paris American Academy. She is an outdoor enthusiast and depending on the season, can be found skiing, hiking, biking, swimming or lying on the beach. She frequently competes in New York-area triathlons.

Favorite quote: “If you are still talking about what you did yesterday, you have not done enough today.” – Lou Holtz 

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Michael Ackerman
VP, Business Development

With over 19 years of digital media experience, Michael handles the agency’s partnership development and helps brands uncover new opportunities through integrated marketing campaigns that make impact. He has a track record of creating and managing strategic partnerships that boost revenue between brands such as Trulia, Kayak, MapQuest, with Wells Fargo, Chase and Lowe’s. Currently his expertise is in the pharma/healthcare sector, partnering with healthcare marketing agencies on such advertisers as Medtronic, Jazz Pharmaceuticals and Aptevo Therapeutics to strategically reach key audiences.

Favorite quote: “Definition of insanity – doing the same thing over and over again and expecting different results.” – Albert Einstein

David Sapinski
Account Director

David brings 13 years of experience in display and programmatic advertising along with an expertise in relationship management. David has helped bring successful results to a range of brands including Jiffy Lube, Madison Square Garden, and Curacao Tourism Board. Prior to leading the Client Services team, he managed sponsorship relationships for the New Jersey Nets, supporting Anheuser-Busch, McDonald’s, Pepsi and Calvin Klein.

Favorite quote: “Most geniuses-especially those who lead others-prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities.” – Andy Benoit 

Stephen Wraspir
Media Director

Stephen leads Silverlight’s digital media team and works closely with media partners on campaign optimization and strategy. A recognized thought leader in the space, Stephen is a veteran having worked with Fortune 500 brands that include Tylenol, Johnson & Johnson, Caesars Entertainment, Lowes Hotels and more.

Favorite quote: “Life is simple, its just not easy – Author Unknown

Meredith Hughes
Search Director

Meredith leads the search team for Silverlight Digital, overseeing search strategies, implementation, and campaign success. In addition, Meredith is our Google Premier Partner program liaison. She comes to us with a rich decade-long background in digital media that includes work with ABinBev, GoldEagle, Destination Kohler, Sixty Hotels and more.

Favorite quote: “You are perfectly cast in your life. I can’t imagine anyone but you in the role. Go play.” – Lin-Manuel Miranda 

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Mike Crabbe
Controller

Mike has over 20 years experience in financial management and consulting and has led finance departments for mid-market companies in advertising, media, entertainment and related industries. Mike is a CPA and has also served as CFO and Controller for public companies

Favorite quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Mark Twain

Helene Connelly
Account Lead

Helene is an advertising executive with over 20 years experience. She specializes in account management, media strategy, planning and buying. Helene has led the development of strategy, integrated marketing/media plans and channel planning that resulted in consistent sales/ROI. In 2012, her team won a Bronze Pearl for Best Microsite and was a finalist in the 2012 OMMA Awards for Integrated Online Campaign.

Favorite quote: “Everything you’ve ever wanted is on the other side of fear.” – Author Unknown

Our Culture

A sneak peek inside our busy office

tech

We are a diverse group of innovative industry experts, with our fingers on the pulse of all things digital.

popcornWe have breakfast together on Tuesdays, burritos for lunch on Fridays, popcorn at any moment’s notice and we share an affinity for cat memes.

new-yorkWe’re right in the heart of New York City, conveniently located near Herald Square, Howard Square, Penn Station and great Korean BBQ + karaoke.

yogaYoga, ping pong, and weekly horoscope reading plus the “Millennial word of the week” (just to keep our keyword vocabulary sharp!)