Lori Goldberg is an agency veteran out of Razorfish and an outspoken advocate for the digital industry. Her experience includes 20+ years in advertising with a wide spectrum of brands, from the pharmaceutical industry including Meda, Radius, and Mylan, to retail, e-commerce, travel, and automotive industries with brands such as Microsoft, Capital One, Monster.com, Nikon, Polo Ralph Lauren, The Travel Channel and Smith Barney.
She is affiliated with Healthcare Businesswomen’s Association, AAAA, AWNY, 212NYC, Big Brother/Big Sister Mentorship Program and iMedia advisory board. Lori holds a BA from the University of Delaware and advanced certificates from the Paris American Academy. She is an outdoor enthusiast and depending on the season, can be found skiing, hiking, biking, swimming or lying on the beach. She frequently competes in New York-area triathlons.
Favorite quote: “If you are still talking about what you did yesterday, you have not done enough today.” – Lou Holtz
With over 20 years of digital media experience, Michael handles the agency’s partnership development and helps brands uncover new opportunities through integrated marketing campaigns that make impact. He has a track record of creating and managing strategic partnerships that boost revenue between brands such as Trulia, Kayak, MapQuest, with Wells Fargo, Chase and Lowe’s. Currently his expertise is in the pharma/healthcare sector, partnering with healthcare marketing agencies on such advertisers as Medtronic, Jazz Pharmaceuticals and Aptevo Therapeutics to strategically reach key audiences.
Favorite quote: “Definition of insanity – doing the same thing over and over again and expecting different results.” – Albert Einstein
Ruth leads the search & social media team for Silverlight Digital, overseeing search strategies, implementation, and campaign success. In addition, Ruth is our Google Premier Partner program liaison. She comes to Silverlight with 15+ years in digital media that includes work with Bayer, Prilosec, Align, Nyquil, Quell, and Lua. Notable roles include Executive Director for P&G’s Hearts & Science and Media Director at Neo@Ogilvy.
Helene is an advertising executive with over 20 years experience. She specializes in account management, media strategy, planning and buying. Helene has led the development of strategy, integrated marketing/media plans and channel planning that resulted in consistent sales/ROI. In 2012, her team won a Bronze Pearl for Best Microsite and was a finalist in the 2012 OMMA Awards for Integrated Online Campaign.
Favorite quote: “Everything you’ve ever wanted is on the other side of fear.” – Author Unknown
Peter joined Silverlight Digital in early 2018 with a strategic focus on helping the agency’s pharmaceutical clients find hard to reach audiences, including work in clinical trial recruitment. Peter’s career includes advertising and marketing roles at Grey Healthcare Group and Torre Lazur, where he developed a web presence for GlaxoSmithKline’s Paxil. Later, Peter served as Marketing Director at MediaMath and ran his own agency specializing in clinical trial applications. He holds an MBA from Columbia Business School.
Favorite quote: “Anyone with gumption and a sharp mind will take the measure of two things: what’s said and what’s done.” –
We are a diverse group of innovative industry experts, with our fingers on the pulse of all things digital.
We have breakfast together on Tuesdays, burritos for lunch on Fridays, popcorn at any moment’s notice and we share an affinity for cat memes.
We’re right in the heart of New York City, conveniently located near Herald Square, Howard Square, Penn Station and great Korean BBQ + karaoke.
Yoga, ping pong, and weekly horoscope reading plus the “Millennial word of the week” (just to keep our keyword vocabulary sharp!)