Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers plain talk on the value of partnering with us – or any other qualified media partner.
The advisory carefully explains benefits of expertise in healthcare, navigating regulatory laws and publisher guidelines, benefits of premier level publisher relationships, trading desks, cost savings, programmatic advantages and more.
For in-house marketing teams and healthcare ad agencies, the spectrum of media touch points are vast. Understanding the context of their brand message – and its relationship with regulatory requirements – is the magic formula that keeps consumers safe and informed under the best of circumstances. For this reason and in the examples that follow, a qualified digital media partner may be exactly what the doctor ordered.
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