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Curaçao Tourist Board

Project Info

Client Curaçao Tourist Board
Skills Search, Ad targeting, programmatic

Project Description

The Curaçao Tourist Board needed cost-effective strategies to drive travel bookings for their “Dare to Explore” campaign. Silverlight Digital designed and executed a search strategy that emphasized branded keywords and a display campaigns that utilized programmatic buying. Silverlight Digital was able to decrease ad spend by 50%, which led to the client being able to expand their marketing efforts.