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Dymista

Project Info

Client Dymista
Skills Advanced Programmatic Targeting, Competitive Conquesting, Brand Awareness

Project Description

Meda, an international specialty pharmaceutical company, came to Silverlight Digital looking to increase brand awareness of Dymista®, and the brand itself as a strong competitor to other Nasal Spray brands among allergy sufferers through driving downloads of a discount co-pay card. Using targeted buying strategies, Silverlight Digital found and took advantage of “white space” among the competition, as well as leveraging advanced programmatic targeting such as mobile geo-fencing to drive downloads.

Silverlight Digital was able to drive 250,000+ qualified leads as well as drive CTRs 235% above industry standard.