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Piedmont Healthcare

Project Info

Client Piedmont Healthcare
Skills Video, display

Project Description

Client needed to promote the opening of a new cardiologist practice in Atlanta. Silverlight Digital utilized a mix of pre-­‐roll video and display ads via one network and Real Time Bidding to target behaviorally and contextually, while retargeting A35+. This returned a CTR over 1% (above the industry standard), and led to a campaign renewal and expansion.