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Silverlight Digital Named MM&M 100 Healthcare Agency for 2019

NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been named to MM&M’s exclusive Agency 100 list. The 2019 MM&M list identifies firms that demonstrate growing financial performance, client growth and retention, employee growth and retention, and planned initiatives.

The qualifications for inclusion on this year’s list were more stringent than ever. For the first time, MM&M decided to include consultancies “with sizable healthcare practices” that competed for the 100 spots on the list.

According to the editors at MM&M, “strictly in terms of percentage growth, few agencies in the Top 100 enjoyed a more successful year than Silverlight Digital. Granted it was off a relatively small base – $4.7 million, which grew to $9.8 million in 2018 – but there aren’t too many companies, big or small, that wouldn’t be ecstatic about more than doubling their revenue over the course of 12 months.”

Silverlight Digital attributes its successful year to its role in disease awareness campaigns and as a result of partnerships with Omnicom’s Patients & Purpose and Concentric Health Experience. Additionally, the agency saw growth in the biotech space with client Proteus Digital Health. In terms of new business, the agency added EyePoint Pharmaceuticals’ post-cataract-surgery drug Dexycu and was named Media Agency of Record (AOR) for a leading global pharma company specializing in dermatology.

Movement among Silverlight’s staff includes Michael Ackerman being promoted to senior vice president and managing director and MM&M Woman to Watch honoree Meredith Hughes promoted to director of social and search.

About Silverlight Digital

Silverlight Digital is a New York-based media agency that adopts a consultative approach to helping healthcare and pharmaceutical brands reach their desired audience. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate FDA and legal review processes. As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships.

To learn more about Silverlight Digital, please visit www.silverlightdigital.com or follow us on Linkedin, Facebook or Twitter at @SLDigitalMedia.

About MM&M

MM&M, first published in 1966 as Medical Marketing & Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter.

The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing.