NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing & Media 100 Agency List) for the second year. The 2018 MM&M list is the most complete list of medical, healthcare and pharmaceutical agencies, identifying firms that demonstrate growing financial performance, clientele growth and retention, employee growth and retention, and planned initiatives.
Silverlight Digital’s notable work includes a successful campaign with Mylan’s allergy medication Dymista and enhanced partnerships with leading healthcare marketing agencies. Silverlight is currently working with Concentric Health Experience for the relaunch of Stendra from Mist Pharmaceuticals. Stendra is a prescription medication used to treat erectile dysfunction. For the Dymista campaign, the agency took on the task of promoting a “challenger brand” in Dymista, something the agency has become known for. Silverlight also partnered with Radius Health for an education and awareness campaign meant to inform the audience on the topic of osteoporosis and dispelling myths about related causes and symptoms. The campaign saw an impressive +20% over-delivery of display impressions, a +58% increase in website session length, a doubling of display click-thru-rate over benchmarks and +240% above the benchmark for search performance.
Regarding approach, Silverlight Digital is consultative in helping healthcare and pharmaceutical brands reach their desired audience. Working directly with brands and their agency counterparts, Silverlight Digital is often called upon to be the creative agency’s media agency. Despite being traditionally a digital media company, clients have enjoyed off-line media options as well.
“What excites the team at Silverlight Digital is the disruption and change that is occurring across healthcare and pharma advertising,” commented Silverlight Digital CEO and Founder Lori Goldberg.
“Agencies are being asked to transcend digital media and follow patients and HCPs out of the home, with an omnichannel approach that includes blending mobile with offline and traditional media options such as print, radio and outdoor. – Lori Goldberg”
As a result, the agency responded with new product offerings that include print, outdoor and local radio media, plus greater digital focus on geo-fencing and location-based media targeting. Silverlight combines this approach with programmatic and aggregate campaign data to make smart multi-channel buying decisions while partnering with brand managers to successfully navigate FDA and legal review processes. Segments where we specialize include rare diseases, clinical trials, biopharma, conference targeting and well-established brands.
About Silverlight Digital
Silverlight Digital is a New York-based media agency that adopts a consultative approach to helping healthcare and pharmaceutical brands reach their desired audience. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate FDA and legal review processes. As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships.
To learn more about Silverlight Digital, please visit www.silverlightdigital.com or follow us on Linkedin, Facebook or on Twitter at @SLDigitalMedia
MM&M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing. MM&M also develops annual conferences and live and virtual events, and it runs the industry’s premier awards program, the MM&M Awards, which celebrates creativity and effectiveness in healthcare marketing.