CEO Lori Goldberg writes for Econsultancy.  In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic itself is to streamline and create efficiencies inside the buying process, marketers need to keep the most important piece of this...Read More

Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers make in our new column on MediaPost. Below is an excerpt , but you can read the whole story here. Clearly define campaign goals and fund accordingly The analytics available...Read More