NEW YORK (August 25, 2016) Silverlight Digital is proud to announce that they have been named a Google Premier Partner, a highly selective qualification awarded to less than 3% of digital marketing agencies. The Google Premier Partner badge demonstrates Silverlight Digital has shown advanced knowledge in developing successful advertising campaigns, is a leading agency in delivering strong...Read More

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection With this summer’s Olympics closed, we’ve watched records be set and broken, new talent emerge, and of course names like “Simone” brought into our living rooms. And like every Olympic year, we’ve seen advertisers and brands clamoring for a chance to display innovation and strategic thinking in...Read More

Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day...Read More

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and...Read More

Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. Do advertisers pay for ads that are never seen by consumers? Typically, the answer could be “yes”. Digital advertising, like radio, TV and print is somewhat based on the ad’s “opportunity to be seen” by consumers. Just as a radio listener may turn down the volume during...Read More