6 ways to maximize limited ad budgets


Silverlight Digital CEO, Lori Goldberg writes for

For businesses spending under a few million dollars in annual digital advertising, there are plenty of good deals and tips on how to optimize your dollars. However, you’re likely competing with larger brands in your space that have far greater spending capabilities. Take back a little market share with these six strategies:

Short-term Facebook ads to kick-start your community building

Advertising on Facebook doesn’t require teams of people with elaborate keyword bidding technology only available to big brands. With Facebook ads, businesses with limited budgets can build community the old fashioned way — by paying for it. With amazing targeting options, small businesses can buy their way into the hearts and minds of this global marketplace. Once you’ve acquired a large base of followers, kill the campaign and grow through socially organic community building.

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