The Good, the Bad, the Solution, and the Reality in a Cookie-Less Pharmaceutical Advertising Future
Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving... Read More
How Covid Changed the Way Doctors Use Social Media and Technology to Treat Patients
The pandemic transformed the workplace of healthcare providers (HCPs) and other professionals across the board by primarily accelerating the integration of technology in the workplace.... Read More
Netflix’s Ad-Supported Tier: A New Channel for Ads
As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an... Read More
Netflix to launch Ad-Supported Tier in Early 2023, Giving Advertisers a New Channel to Reach Customers
As Netflix reaches a plateau and saturation point in total subscribers, the leading streamer is looking for new and different ways to grow its business... Read More
Debunking the Stigma Associated with Targeting and Privacy in Digital Marketing
The definition of audience targeting is exactly what it sounds like. It’s the practice of using data to put consumers in groups (or segments) by... Read More
Courting the anonymous in healthcare and pharma marketing
Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with... Read More
Silverlight Digital named an MM&M 100 Agency for 5th consecutive year
Citing a revenue jump of 22% to $13.1 million in 2020, Silverlight Digital is proud to have been recognized by MM&M Magazine among its list... Read More
Privacy and the end of browser cookies – what you need to know
By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile... Read More
Silverlight Digital’s Ruth Nightengale promoted to Vice President, Client Success
NEW YORK – February 19, 2021 Silverlight Digital, a New York-based digital media agency, has promoted Ruth Nightengale to Vice President of Client Success. In... Read More
US Healthcare and Pharma helped boost digital ad spend in 2020
Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net... Read More