Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation,... Read More
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based... Read More
Silverlight Digital Named MM&M 100 Healthcare Agency for 2019
NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been... Read More
Insights from Google Marketing Live 2019 for Pharma
Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer... Read More
BioPharma Rewind: A Crash Course in Digital Media Strategy
At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop –... Read More
Join Lori Goldberg at the 2019 BioPharma eMarketing Summit
Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019... Read More
Silverlight Digital Earns WBENC Certification as a Women-Owned Business
Lori Goldberg and her team at Silverlight Digital are pleased to announce today that the organization has received WBENC Certification as a Woman-Owned Business operating... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
A recap of Pulse ’18
I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week... Read More
Hippocampus, cognitive maps and smartphones in marketing
Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to... Read More