MM&M Names Silverlight Digital to List of Top Agencies
MM&M (Media, Marketing & Media) today debuted its annual Agency 100 report on the top agencies in medical, marketing, and communications – including Silverlight Digital... Read More
Advisory: Successful digital media pivots during COVID-19
As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put... Read More
Coronavirus Pivot to Non-Personal Promotion
We’ve recently heard from clients who are wanting to make a Coronavirus Pivot by divesting in marketing live KOL events and in-person drug sales in... Read More
Pulse 2020 in Pictures
Looking back at Pulse 2020, we remain delighted that so many digital healthcare and pharma marketers could share their valuable time with us. To bookend... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report... Read More
“Top 10 Things You Need to Sell Your Pharma Marketing Strategy to Management”
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to... Read More
Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation,... Read More
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based... Read More
Silverlight Digital Named MM&M 100 Healthcare Agency for 2019
NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been... Read More
Insights from Google Marketing Live 2019 for Pharma
Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer... Read More