BioPharma Rewind: A Crash Course in Digital Media Strategy
At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop –... Read More
Join Lori Goldberg at the 2019 BioPharma eMarketing Summit
Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019... Read More
Silverlight Digital Earns WBENC Certification as a Women-Owned Business
Lori Goldberg and her team at Silverlight Digital are pleased to announce today that the organization has received WBENC Certification as a Woman-Owned Business operating... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
A recap of Pulse ’18
I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week... Read More
Hippocampus, cognitive maps and smartphones in marketing
Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to... Read More
MM&M Names Silverlight Digital a Finalist in Healthcare Agency Awards
NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their... Read More
Mobile Strategies for Marketing to Doctors
Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical... Read More
Silverlight Digital Recognized by MM&M as a Top Healthcare Agency Two Years in a Row
NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing &... Read More
The Discovery of Intent
Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves... Read More