Marketing Analytics: What Your Web Traffic Says About Your Business
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms... Read More
A Brief Guide to Viewability for Digital Advertisers
Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. Do advertisers pay for ads that are never seen by consumers? Typically, the answer could be “yes”.... Read More
Surprising Ways To Ruin Your Digital Advertising Strategy
Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers... Read More
Three baseball strategies that will help you win in business
Written by Silverlight Digital CEO Lori Goldberg for Econsultancy: “Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.... Read More
How Silverlight Digital Fights Fraud on Your Behalf
Advertising Fraud is a term that is used to describe a wide variety of destructive behaviors in digital advertising, but also in traditional advertising as... Read More
6 ways to maximize limited ad budgets
Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. For businesses spending under a few million dollars in annual digital advertising, there are plenty of good... Read More
Gearing up for New York Times Travel Show
As we gear up for The New York Times Travel Show (January 23rd -25th at Javits) we want to share with you some new travel... Read More
5 reasons technology doesn’t have all the answers
The new price of technology is 99 cents. It’s a disposable price, yet a major barrier to entry for many consumers in today’s app stores.... Read More
Mobile Ad Spending Surges with Social Media Growth
The decades of dominance experienced by print and television advertising were an anomaly- particularly among newspapers and magazines– that no other medium will likely experience... Read More
Branding in the Digital Space: Don’t Get Left Behind
Smart phones and tablets have users constantly in touch with friends via email, text messages and social media sites. Information is transmitted instantaneously at the... Read More