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A quick photo from the front row at AdTech New York. The panel, “Going Programmatic: In-House or Agency” featured Silverlight Digital CEO Lori Goldberg and our client, André Rojer, Marketing Manager for the Curaçao Tourist Board.
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NEW YORK (October 22, 2015) Silverlight Digital, a boutique digital media agency in New York, announces today that CEO Lori Goldberg has been selected to speak at AdTech New York on November 5th at the Javits Center. The panel, “Going Programmatic: In-House or Agency” will feature Lori and Silverlight Digital’s client, André Rojer, Marketing Manager...
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Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.Within the art comes a lot of human decision-making fueled by data, intuition, or speculation. Quality of data, degree of intuition and amount of speculation can determine a digital marketing campaign’s...
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Silverlight Digital CEO Lori Goldberg writes for iMediaConnection. Netflix’s original series, “Orange Is the New Black” — based on the book by Piper Kerman — is precedent-setting television, not only in challenging gender roles by telling the stories of women in prison, but in its clever, unscripted digital marketing strategy. Without the promotional power of...
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Silverlight Digital CEO, Lori Goldberg writes for EConsultancy. Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task. The event’s producer must balance commerce and quality by allowing sponsors to buy their way into marque forums while also programming the event with diversity, rising stars, innovators and thoughtful opinion-makers....
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Lori Goldberg will be joining fellow panelists at ExL Events Life Sciences Programmatic Buying Summit in Philadelphia. Pharmaceutical companies are typically a good 10 years behind other industries in terms of contemporary design and consumer targeting. They are very conservative in this respect, and there are many issues that surround the targeting of these individuals, surfacing...
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Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail. Consumers felt disappointed as Amazon’s big ticket electronics sold out quickly and late-to-the-table shoppers were offered garage sale leftovers such as discounted Pop Tarts,...
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Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and...
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Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. Do advertisers pay for ads that are never seen by consumers? Typically, the answer could be “yes”. Digital advertising, like radio, TV and print is somewhat based on the ad’s “opportunity to be seen” by consumers. Just as a radio listener may turn down the volume during...
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Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers make in our new column on MediaPost. Below is an excerpt , but you can read the whole story here. Clearly define campaign goals and fund accordingly The analytics available...
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