Courting the anonymous in healthcare and pharma marketing
Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with... Read More
Privacy and the end of browser cookies – what you need to know
By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile... Read More
US Healthcare and Pharma helped boost digital ad spend in 2020
Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report... Read More
“Top 10 Things You Need to Sell Your Pharma Marketing Strategy to Management”
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to... Read More
Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation,... Read More
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based... Read More
Insights from Google Marketing Live 2019 for Pharma
Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
Hippocampus, cognitive maps and smartphones in marketing
Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to... Read More