Privacy and the end of browser cookies – what you need to know
By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report... Read More
“Top 10 Things You Need to Sell Your Pharma Marketing Strategy to Management”
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to... Read More
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
Hippocampus, cognitive maps and smartphones in marketing
Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to... Read More
Mobile Strategies for Marketing to Doctors
Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical... Read More
A illustrated history of artificial intelligence in advertising
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper. Eyeing the weather... Read More
Finding Patient X: The Role of Digital Media in Rare Disease Research
Applied Clinical Trials Volume 27, Issue 3 The market viability of orphan drugs—pharmaceuticals targeting rare diseases and disorders—has gained significant traction in recent years, generally... Read More
Marketing a challenger brand: Four strategy tips
Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple... Read More