The Good, the Bad, the Solution, and the Reality in a Cookie-Less Pharmaceutical Advertising Future
Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving... Read More
2023 Google Premier Partner Announcement
Silverlight Digital is thrilled to announce we are once again a Google Premier Partner for 2023. This means we’re in the country’s top 3% of... Read More
How Covid Changed the Way Doctors Use Social Media and Technology to Treat Patients
The pandemic transformed the workplace of healthcare providers (HCPs) and other professionals across the board by primarily accelerating the integration of technology in the workplace.... Read More
Netflix’s Ad-Supported Tier: A New Channel for Ads
As many advertisers kick off planning for their 2023 campaigns, a tantalizing new platform is emerging from the leader in streaming video content. In an... Read More
Netflix to launch Ad-Supported Tier in Early 2023, Giving Advertisers a New Channel to Reach Customers
As Netflix reaches a plateau and saturation point in total subscribers, the leading streamer is looking for new and different ways to grow its business... Read More
The Skinny on Google Marketing Live 2022 for Brand Advertising
Over one billion consumers turn to Google Search and YouTube each day for help with purchasing decisions. To meet the ever-evolving needs and the abilities... Read More
Debunking the Stigma Associated with Targeting and Privacy in Digital Marketing
The definition of audience targeting is exactly what it sounds like. It’s the practice of using data to put consumers in groups (or segments) by... Read More
Courting the anonymous in healthcare and pharma marketing
Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with... Read More
Privacy and the end of browser cookies – what you need to know
By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile... Read More
US Healthcare and Pharma helped boost digital ad spend in 2020
Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net... Read More