Advisory: Successful digital media pivots during COVID-19
As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report... Read More
“Top 10 Things You Need to Sell Your Pharma Marketing Strategy to Management”
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to... Read More
Medical Reference Tools Bring Advertisers Closer to Point of Prescription
Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation,... Read More
The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based... Read More
Insights from Google Marketing Live 2019 for Pharma
Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer... Read More
BioPharma Rewind: A Crash Course in Digital Media Strategy
At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop –... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
Hippocampus, cognitive maps and smartphones in marketing
Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to... Read More
MM&M Names Silverlight Digital a Finalist in Healthcare Agency Awards
NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their... Read More