The Role of Digital Media in Reaching Rare Disease Patients
7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based... Read More
Insights from Google Marketing Live 2019 for Pharma
Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer... Read More
BioPharma Rewind: A Crash Course in Digital Media Strategy
At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop –... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
Hippocampus, cognitive maps and smartphones in marketing
Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to... Read More
MM&M Names Silverlight Digital a Finalist in Healthcare Agency Awards
NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their... Read More
Mobile Strategies for Marketing to Doctors
Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical... Read More
The Discovery of Intent
Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves... Read More
Notes from Digital Health Coalition Summit
Michael Ackerman was representing Silverlight Digital at this week’s Digital Health Coalition Summit in New Jersey. If you were unable to attend – no worries,... Read More
Notes from MM&M’s FutureTech Pharma
Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media & Marketing. If you were unable to attend,... Read More