As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put our collective minds together to issue this advisory on successful pivots and new strategies. The most significant disruptions we’re seeing are around the cancellation of live events – pharmaceutical congresses...Read More

We’ve recently heard from clients who are wanting to make a Coronavirus Pivot by divesting in marketing live KOL events and in-person drug sales in the wake of COVID-19. Many are choosing to shift personal promotion advertising dollars into digital media to capture these HCPs as they move online. We want to make you aware...Read More

Looking back at Pulse 2020, we remain delighted that so many digital healthcare and pharma marketers could share their valuable time with us. To bookend this fifth edition of our annual event, we’ve added a collection of speaker videos and photos to our website – ideal for those that couldn’t make it or for attendees who...Read More

Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, their Pulse 2020 conference has grown to a standing-room-only crowd, filling the...Read More

Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate a strategic pharma marketing approach for your brand or product. Your strategy would inevitably move the company forward and positively impact customers, shareholders, and your patient group. This opportunity...Read More

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation, time of day, location, and urgency. By incorporating this situational evidence, search engines provide the most relevant results, and targeted ads to match. In terms of digital pharmaceutical advertising, the...Read More

NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been named to MM&M’s exclusive Agency 100 list. The 2019 MM&M list identifies firms that demonstrate growing financial performance, client growth and retention, employee growth and retention, and planned initiatives. The qualifications...Read More

Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer insights like these plus the latest digital marketing products from Google. Silverlight Digital was there, and we’ve put together this synopsis to keep you informed of the latest big pharmaceutical...Read More

At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop – we called it a Crash Course in Digital Media. In unpacking everything shared and learned at the workshop, we’ve put the highlights in this blog to recap for those that...Read More

Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019 San Diego Marriot La Jolla San Diego, CA Use Coupon Code SILVERLIGHT100 for a $100 discount. Early-Bird Sign-Up: Register  before 28th March, 2019 & SAVE $500 Paradigms at War: A Crash Course...Read More