Finding Patient X: The Role of Digital Media in Rare Disease Research
Applied Clinical Trials Volume 27, Issue 3 The market viability of orphan drugs—pharmaceuticals targeting rare diseases and disorders—has gained significant traction in recent years, generally... Read More
Marketing a challenger brand: Four strategy tips
Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple... Read More
Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars
Register Today Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad... Read More
Overcoming Social Media Anxiety in Healthcare Marketing
Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today. Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is... Read More
New Advisory Paper for Healthcare Brands and Agencies
Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers... Read More
What Search Semantics Tell Pharma and Healthcare Marketers
Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search... Read More
Recap: Mobile Trends In Pharma & Healthcare Advertising Event at Google
Silverlight Digital + Google team up to present Mobile Trends in the Pharma Healthcare Advertising Earlier this week, Silverlight Digital and Google teamed up to... Read More
Three Common Pitfalls in Programmatic Buying
CEO Lori Goldberg writes for Econsultancy. In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need... Read More
The Critical Question You Can’t Afford to Miss when Planning a Digital Campaign
CEO Lori Goldberg writes for Econsultancy. When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out... Read More
How Boutique Media Agencies Can Foster Women Leaders
Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection As the owner of a boutique media agency, I know the reality of leading a lean... Read More