Notes from Digital Health Coalition Summit
Michael Ackerman was representing Silverlight Digital at this week’s Digital Health Coalition Summit in New Jersey. If you were unable to attend – no worries,... Read More
Notes from MM&M’s FutureTech Pharma
Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media & Marketing. If you were unable to attend,... Read More
A illustrated history of artificial intelligence in advertising
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper. Eyeing the weather... Read More
Recapping Modern Marketing Summit
The Modern Marketing Summit (#MMS18) featured exciting speakers and panels that looked into the future to discuss the next steps in the industry. Topics ranged... Read More
Finding Patient X: The Role of Digital Media in Rare Disease Research
Applied Clinical Trials Volume 27, Issue 3 The market viability of orphan drugs—pharmaceuticals targeting rare diseases and disorders—has gained significant traction in recent years, generally... Read More
Marketing a challenger brand: Four strategy tips
Challenger brands have always existed, however, the label is new. But “challengers” are more than just an underdog category of brands trying harder to topple... Read More
Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars
Register Today Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad... Read More
Overcoming Social Media Anxiety in Healthcare Marketing
Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today. Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is... Read More
New Advisory Paper for Healthcare Brands and Agencies
Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers... Read More
What Search Semantics Tell Pharma and Healthcare Marketers
Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search... Read More