The Good, the Bad, the Solution, and the Reality in a Cookie-Less Pharmaceutical Advertising Future
Only 41% of companies have prepared for a future without third-party cookies. For almost 60%, it is still the cornerstone of their advertising strategy. Leaving... Read More
BioPharma Rewind: A Crash Course in Digital Media Strategy
At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop –... Read More
Notes from Digital Health Coalition Summit
Michael Ackerman was representing Silverlight Digital at this week’s Digital Health Coalition Summit in New Jersey. If you were unable to attend – no worries,... Read More
Notes from MM&M’s FutureTech Pharma
Silverlight Digital was delighted to be among the sponsors of this year’s FutureTech Workshop by Medical, Media & Marketing. If you were unable to attend,... Read More
Overcoming Social Media Anxiety in Healthcare Marketing
Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today. Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is... Read More
New Advisory Paper for Healthcare Brands and Agencies
Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers... Read More
What Search Semantics Tell Pharma and Healthcare Marketers
Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search... Read More
Silverlight Digital Designated Among Top 100 Healthcare Agencies by MM&M
Silverlight Digital has been named as one of the top 100 healthcare agencies by MM&M in its July Agency Issue, making its debut on the... Read More
A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media
A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media Recently, pharmaceutical advertisers have inched their way into digital with online and mobile media... Read More
How Pharmaceutical and Healthcare Advertisers Can Respond to Climate Change
When strange, unseasonal weather rocks New York, those of us in the pharmaceutical advertising industry particularly take note. Normal weather patterns allows for predictable consumer... Read More