A illustrated history of artificial intelligence in advertising
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper. Eyeing the weather... Read More
Recapping Modern Marketing Summit
The Modern Marketing Summit (#MMS18) featured exciting speakers and panels that looked into the future to discuss the next steps in the industry. Topics ranged... Read More
Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars
Register Today Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad... Read More
Overcoming Social Media Anxiety in Healthcare Marketing
Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today. Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is... Read More
New Advisory Paper for Healthcare Brands and Agencies
Healthcare agencies and brands are turning to digital media agencies to help navigate the complexities of multi-channel advertising. In our latest advisory, Silverlight Digital offers... Read More
What Search Semantics Tell Pharma and Healthcare Marketers
Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search... Read More
Silverlight Digital Designated Among Top 100 Healthcare Agencies by MM&M
Silverlight Digital has been named as one of the top 100 healthcare agencies by MM&M in its July Agency Issue, making its debut on the... Read More
Three Common Pitfalls in Programmatic Buying
CEO Lori Goldberg writes for Econsultancy. In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need... Read More
A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media
A Closer Look at Pharmaceutical Advertisers’ Gradual Shift to Digital Media Recently, pharmaceutical advertisers have inched their way into digital with online and mobile media... Read More
How Pharmaceutical and Healthcare Advertisers Can Respond to Climate Change
When strange, unseasonal weather rocks New York, those of us in the pharmaceutical advertising industry particularly take note. Normal weather patterns allows for predictable consumer... Read More