Automotive and after-market part sellers have countless digital media options for finding new customers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The US will reach $18.15 billion in automotive digital ad spend in 2020 (eMarketer), though reductions in driving may delay the purchase of new cars as a result of COVID-19. In the wake of the pandemic, car-buyers are warming to the idea of online sales, with nearly 30% of US car shoppers who weren’t originally open to buying a car digitally have since changed their minds, according to April 2020 data from CarGurus.
The online buying of automobiles creates a tremendous opportunity for digital marketers wanting to take the sale off the showroom floor and into cyberspace, and Silverlight Digital is here to help. Expect ad dollars to shift from model and branding campaigns to transaction-oriented online sales of cars.
For Sales, please contact:
Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com