(646) 650-5330

Digital Media for Automotive 

Automotive and after-market part sellers have countless digital media options for finding new customers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.

End-to-End Solutions for a Dynamic Landscape

  • Strategic Media Consulting
  • Digital Media Planning and Buying
  • Search Engine Marketing (SEM)
  • Analytics, Reporting and Optimizations
  • Social, Mobile, Video, Native and Retargeting
  • Programmatic Real Time Bidding Platform

Industry Growth Outlook

The US automotive industry will spend $12.08 billion on digital advertising in 2019, according to eMarketer. They go on to say that consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Search and display will still command the largest chunks of digital spending across the category, with the greatest growth in the areas of mobile, video, social and local. Auto marketers understand that consumers are turning to the Internet to research car buying decisions, instead of visiting multiple dealerships to compare brands. Advertisers can now reach larger audiences on auto shopping Websites and other online destinations through search engine marketing and display advertising ads.

  • 100 percent focused on digital with widespread industry relationships
  • On the pulse of all things digital in attracting new auto buyers
  • Boutique in size with large agency experience
  • In-house RTB trading desk for targeting specific audiences
  • Unparalleled service with a constant focus on your ROI

For Sales, please contact:

Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com 
(646) 650-5332