Commercial and residential real estate agencies, property managers, and home builders face countless digital media options in finding new buyers and developers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The real estate industry – including home sales, rentals, and apartments – continues to shift from traditional offline advertising to digital. Legacy print mediums such as newspaper and magazine ads now only account for 14% of the overall market spend while digital accounts for over 56%. This trend is expected to continue as digital platforms such as social media, mobile, video, search and display prove more relevant and cost effective. After mild growth of about 4% in 2018, analysts at Borrell are forecasting a more tepid 2019 with growth under 1%. They go one to say that in 2024, $3 out of every $4 spent on marketing will be dedicated to digital channels, led by social media. (Borrell).
For Sales, please contact:
Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com