Retail and franchise brands face countless digital media options in attracting local, regional, and national consumers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions that allows to to find the right customer at the right time.
End-to-End Solutions for a Dynamic Landscape
Industry Growth Outlook
The domestic retail industry continues to lead the digital ad business in spending through 2020. eMarketer anticipates that retail will account for 21.9% of total US digital ad spend in 2020 as it did in 2019. During the era of COVID-19, retailers are increasingly moving online and mobile continues to be the leading media of choice in retail. Prior to the coronavirus, eMarketer expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, accounting for 68.1%of digital ad spend.
To succeed in mobile advertising, Silverlight Digital emphasizes a blend of what works best: your compelling content, geo-location targeting, mobile-first strategy, and a strategy that targets the micromoments where consumer’s attention is focused on quick conversions.
For Sales, please contact:
Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com