Digital Media for Retail

Retail and franchise brands face countless digital media options in attracting local, regional, and national consumers. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions that allows to to find the right customer at the right time.

End-to-End Solutions for a Dynamic Landscape

• Strategic media consulting
• Digital media planning and buying
• Search Engine Marketing (SEM)
• Analytics, reporting, and optimizations
• Social, mobile, video, native and retargeting
• Programmatic Real-Time Bidding Platform
• Local and broadcast TV
• Digital streaming TV
• Local and broadcast radio

Industry Growth Outlook

The domestic retail industry continues to lead the digital ad business in spending through 2020. eMarketer anticipates that retail will account for 21.9% of total US digital ad spend in 2020 as it did in 2019. During the era of COVID-19, retailers are increasingly moving online and mobile continues to be the leading media of choice in retail. Prior to the coronavirus, eMarketer expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, accounting for 68.1%of digital ad spend.

To succeed in mobile advertising, Silverlight Digital emphasizes a blend of what works best: your compelling content, geo-location targeting, mobile-first strategy, and a strategy that targets the micromoments where consumer’s attention is focused on quick conversions.

• 100 percent focused on digital with widespread industry relationships
• On the pulse of all things digital in attracting new customers
• Boutique in size with large agency experience
• In-house RTB trading desk for targeting specific audiences
• Unparalleled service with a constant focus on your ROI

For Sales, please contact:

Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com 
(929) 282-0517