Digital Media for Colleges and Universities

For educational institutions, finding new students for a local campus or online course may include countless digital media strategies and considerations. Silverlight Digital strives to demystify the digital landscape with precise, effective, strategic, technology-driven solutions.

End-to-End Solutions for a Dynamic Landscape

• Strategic media consulting
• Digital media planning and buying
• Search engine marketing (SEM)
• Analytics, reporting and optimizations
• Social, mobile, video, native and retargeting
• Programmatic Real-Time Bidding Platform
• Local and broadcast radio
• Broadcast TV 
• Streaming TV

Industry Growth Outlook

In the United States alone, almost 20 million students are enrolled in at least one online course. The market for recruiting international students for online courses presents a tremendous opportunity for trade schools, colleges, eLearning, and university programs – particularly during the COVID-19 pandemic.

According to eMarketer, education is one of the top industries in the world utilizing social media for the recruitment of customers, with 72% of respondents in the education industry indicating they currently implement social media tactics in their digital marketing initiatives. From 2016-2020, online ad spend by education brands is expected to grow at a CAGR of 9.4% to reach US$194 million in 2020, accounting for 0.2% share of the market.

• 100 percent focused on digital with widespread industry relationships
• On the pulse of all things digital in attracting new online and offline students
• Boutique in size with large agency experience
• In-house RTB trading desk for targeting specific audiences
• Unparalleled service with a constant focus on your ROI

For Sales, please contact:

Michael Ackerman, VP of Business Development
mackerman (at) silverlightdigital dot com 
(929) 282-0517