As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client roundtable at Google’s New York offices each year.
The agency was five times named an MM&M 100 Agency (2017 – 2021) and a recent finalist for MM&M’s Small Healthcare Agency of the Year Award.
In 2019 Silverlight Digital became a certified woman-owned business by The Women’s Business Enterprise National Council (WBENC) which is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.
Search Engine Marketing (SEM) – also known as pay-per-click – reaches consumers where they’re searching, placing your advertisement in the search results of Google, Bing, Yahoo! and more. Highly relevant and measurable, Silverlight Digital manages your keyword strategy, ad copy, budgeting, optimization, and analytics.
Social media is a highly engaging and interactive point-of-contact with consumers. Twitter, Facebook, LinkedIn, Instagram, Snapchat, and other top social destinations promote your provided digital content to create direct, 1-to-1 channels of communication between your brand and the audiences you serve.
Digital streaming audio services allow your brand to be promoted with audio ads to curated audiences and relevant demographics. Advertise on digital radio stations including iHeartRadio, CBS Radio, and Cumulus Media; target popular streaming music and podcasting services including Spotify, Pandora, and PodcastOne.
To boost your brand image online, Silverlight Digital offers display advertising that puts your message in front of your targeted consumers online. With advanced targeting techniques, display advertising is the most cost-effective way to market your brand and create brand awareness to consumers on the web.
Mobile has become ubiquitous to digital media, as users increasingly engage with digital content on their smart phone, sending response metrics through the roof. Whether it’s SMS, mobile banner ads, QR code, or location-based targeting, our team will implement the most effective tools available to reach your audience.
Search Engine Optimization (SEO) is a process that makes the advertiser’s website easily found by building compelling content that is read and shared by users, including valuable links and keyword relevancy connecting content to the website. Silverlight Digital’S SEO strategy will greatly impact your ranking in search engine results.
Programmatic is a method of real-time bidding where media agencies (like us) can bid on available and ad space across the web – in fractions of a second. Compare it to NYSE for media, but the bids are won in an infinitely faster moment of time allowing the team to focus on strategy, not process.
Video marketing has rapidly become an essential part of an overall digital marketing strategy that is irresistible to consumers. Many sites now offer ad space designed specifically for video and sites such as YouTube, Twitter, and Facebook have become increasingly popular vehicles to help promote video virally.
Analytics tell the story of how your customers interact with your ads, resulting in your desired ROI. At Silverlight Digital, all of our marketing decisions are analytics-based, meaning your campaigns are constantly optimized based on the data being received. Analytics give our customers complete transparency into each campaign.