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Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars

Register Today

Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad fraud may be impacting your campaigns and what you can do about it. Topics will include:

  • Better understanding digital ad fraud and false news
  • How to navigate best results in today’s world of robotic interference
  • Making sure real people are seeing your content and ads
  • How the erosion of trust creates opportunity for local advertisers, media, and publishers
  • Why those clicks you are counting may not be real
  • Making sure the environment for your ad is with real news and information
  • How to find the right balance of digital and standard advertising platforms

And much more to assure better Trust and Transparency associated with the emergence of programmatic/automated advertising!


  • Brad Bernard – VP Digital Strategy and Innovation, Harmelin Media
  • Lori Goldberg – CEO, Silverlight Digital
  • Blake Harrison – VP Digital Marketing, Nutrisystem
  • Monica Peters – Founder, Genius in Collaboration PR
  • Greg Watkins – CEO/Founder,


  • Karl Stark – Business and Economy Editor, PMN

Benefits of Attending Session:

  • Insight to inform and activate potential new revenue streams
  • Bolster current positioning to attract advertisers
  • Increase profit margins and smarter digital spending
  • Make smarter and more informed advertising/marketing investment decisions
  • Improve and accelerate positive business outcomes
  • Avoid costly potential pitfalls

Come . . . listen, learn, apply!

Date: Thursday, February 22, 2018
Time: Registration begins at 8:00 AM

Program 8:30-10:30 AM

Location: SEER Interactive

1033 N. 2nd St., 7th Floor
Philadelphia, PA 19123

Early Bird Pricing (ends at 11:59 PM on 2/15):

$30 per Philly Ad Club Member and Corporate Member Guests

$45 per non-member
$20 per student member

Or Pay After 11:59 PM on 2/15:
per Philly Ad Club Member and Corporate Member Guests
per non-member

$30 per student member

Register Today