Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars
Register Today
Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad fraud may be impacting your campaigns and what you can do about it. Topics will include:
- Better understanding digital ad fraud and false news
- How to navigate best results in today’s world of robotic interference
- Making sure real people are seeing your content and ads
- How the erosion of trust creates opportunity for local advertisers, media, and publishers
- Why those clicks you are counting may not be real
- Making sure the environment for your ad is with real news and information
- How to find the right balance of digital and standard advertising platforms
And much more to assure better Trust and Transparency associated with the emergence of programmatic/automated advertising!
Panelists:
- Brad Bernard – VP Digital Strategy and Innovation, Harmelin Media
- Lori Goldberg – CEO, Silverlight Digital
- Blake Harrison – VP Digital Marketing, Nutrisystem
- Monica Peters – Founder, Genius in Collaboration PR
- Greg Watkins – CEO/Founder, AllHipHop.com
Moderator:
- Karl Stark – Business and Economy Editor, PMN
Benefits of Attending Session:
- Insight to inform and activate potential new revenue streams
- Bolster current positioning to attract advertisers
- Increase profit margins and smarter digital spending
- Make smarter and more informed advertising/marketing investment decisions
- Improve and accelerate positive business outcomes
- Avoid costly potential pitfalls
Come . . . listen, learn, apply!
Date: Thursday, February 22, 2018
Time: Registration begins at 8:00 AM
Program 8:30-10:30 AM
Location: SEER Interactive
1033 N. 2nd St., 7th Floor
Philadelphia, PA 19123
Early Bird Pricing (ends at 11:59 PM on 2/15):
$30 per Philly Ad Club Member and Corporate Member Guests
$45 per non-member
$20 per student member
Or Pay After 11:59 PM on 2/15:
$40 per Philly Ad Club Member and Corporate Member Guests
$55 per non-member
$30 per student member
Register Today
