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    In the News

    Event: How BOTS, False News, and Fake Ads are Stealing Ad Dollars

    Register Today

    Join Silverlight’s CEO Lori Goldberg at Philly Ad Club’s next event. Lori is joining a team of industry panelists to discuss how ad fraud may be impacting your campaigns and what you can do about it. Topics will include:

    • Better understanding digital ad fraud and false news
    • How to navigate best results in today’s world of robotic interference
    • Making sure real people are seeing your content and ads
    • How the erosion of trust creates opportunity for local advertisers, media, and publishers
    • Why those clicks you are counting may not be real
    • Making sure the environment for your ad is with real news and information
    • How to find the right balance of digital and standard advertising platforms

    And much more to assure better Trust and Transparency associated with the emergence of programmatic/automated advertising!

    Panelists:

    • Brad Bernard – VP Digital Strategy and Innovation, Harmelin Media
    • Lori Goldberg – CEO, Silverlight Digital
    • Blake Harrison – VP Digital Marketing, Nutrisystem
    • Monica Peters – Founder, Genius in Collaboration PR
    • Greg Watkins – CEO/Founder, AllHipHop.com

    Moderator:

    • Karl Stark – Business and Economy Editor, PMN

    Benefits of Attending Session:

    • Insight to inform and activate potential new revenue streams
    • Bolster current positioning to attract advertisers
    • Increase profit margins and smarter digital spending
    • Make smarter and more informed advertising/marketing investment decisions
    • Improve and accelerate positive business outcomes
    • Avoid costly potential pitfalls

    Come . . . listen, learn, apply!

    Date: Thursday, February 22, 2018
    Time: Registration begins at 8:00 AM

    Program 8:30-10:30 AM

    Location: SEER Interactive

    1033 N. 2nd St., 7th Floor
    Philadelphia, PA 19123

    Early Bird Pricing (ends at 11:59 PM on 2/15):

    $30 per Philly Ad Club Member and Corporate Member Guests

    $45 per non-member
    $20 per student member

    Or Pay After 11:59 PM on 2/15:
    $40 
    per Philly Ad Club Member and Corporate Member Guests
    $55 
    per non-member

    $30 per student member

    Register Today