Silverlight Digital CEO, Lori Goldberg writes for EConsultancy.
Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task.
The event’s producer must balance commerce and quality by allowing sponsors to buy their way into marque forums while also programming the event with diversity, rising stars, innovators and thoughtful opinion-makers.
Ultimately, a well-programmed conference is both profitable for the producer and vastly informative for the attendees.
In some cases sponsors are asked to give time to participate on stage. This presence on stage and in the show’s promotional materials certainly has inherent advertising benefits for the company.
However, as panelists, sponsors and guest speakers, what is their responsibility to the show? To be compelling.