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    In the News

    Press, articles, and digital insight.

    MM&M Names Silverlight Digital to List of Top Agencies

    MM&M (Media, Marketing & Media) today debuted its annual Agency 100 report on the top agencies in medical, marketing, and communications – including Silverlight Digital at #91 on the prestigious list. Covering everything from thousand-strong multinational companies to five-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2020 version of the Agency 100... Read More

    Advisory: Successful digital media pivots during COVID-19

    As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put our collective minds together to issue this advisory on successful pivots and new strategies. The most significant disruptions we’re seeing are around the cancellation of live events – pharmaceutical congresses and conferences – where marketers... Read More

    Coronavirus Pivot to Non-Personal Promotion

    We’ve recently heard from clients who are wanting to make a Coronavirus Pivot by divesting in marketing live KOL events and in-person drug sales in the wake of COVID-19. Many are choosing to shift personal promotion advertising dollars into digital media to capture these HCPs as they move online. We want to make you aware of how Silverlight Digital is... Read More

    Pulse 2020 in Pictures

    Looking back at Pulse 2020, we remain delighted that so many digital healthcare and pharma marketers could share their valuable time with us. To bookend this fifth edition of our annual event, we’ve added a collection of speaker videos and photos to our website – ideal for those that couldn’t make it or for attendees who want to share or... Read More

    Silverlight + Google: Taking the Pulse of Digital in 2020

    Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, their Pulse 2020 conference has grown to a standing-room-only crowd, filling the most coveted... Read More

    Medical Reference Tools Bring Advertisers Closer to Point of Prescription

    Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation, time of day, location, and urgency. By incorporating this situational evidence, search engines provide the most relevant results, and targeted ads to match. In terms of digital pharmaceutical advertising, the same is true of medical... Read More

    The Role of Digital Media in Reaching Rare Disease Patients

    7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients. The marketing of new orphan drugs begins long before the drug commercialization strategy is developed. The orphan drug is produced in partnership with a patient group that... Read More

    Silverlight Digital Named MM&M 100 Healthcare Agency for 2019

    NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been named to MM&M’s exclusive Agency 100 list. The 2019 MM&M list identifies firms that demonstrate growing financial performance, client growth and retention, employee growth and retention, and planned initiatives. The qualifications for inclusion on this... Read More

    Insights from Google Marketing Live 2019 for Pharma

    Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer insights like these plus the latest digital marketing products from Google. Silverlight Digital was there, and we’ve put together this synopsis to keep you informed of the latest big pharmaceutical marketing changes coming to Google.... Read More

    BioPharma Rewind: A Crash Course in Digital Media Strategy

    At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop – we called it a Crash Course in Digital Media. In unpacking everything shared and learned at the workshop, we’ve put the highlights in this blog to recap for those that couldn’t attend. The crash course... Read More

    Join Lori Goldberg at the 2019 BioPharma eMarketing Summit

    Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019 San Diego Marriot La Jolla San Diego, CA Register to attend here Use Coupon Code SILVERLIGHT100 for a $100 discount. Early-Bird Sign-Up: Register  before 28th March, 2019 & SAVE $500 Paradigms at War: A Crash Course in... Read More

    Silverlight Digital Earns WBENC Certification as a Women-Owned Business

    Lori Goldberg and her team at Silverlight Digital are pleased to announce today that the organization has received WBENC Certification as a Woman-Owned Business operating in the State of New York. The media agency provides digital and multi-channel media strategy, including media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers,... Read More

    From Broad to Precise DTC Marketing

      Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace the pharmaceutical industry’s capacity... Read More

    A recap of Pulse ’18

    I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week – some from as far away as California – to attend Silverlight Digital’s 3rd annual Pulse digital marketing event. What did we learn? Here’s a quick recap: YouTube has changed the traditional story arc of online video... Read More

    Hippocampus, cognitive maps and smartphones in marketing

    Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers. There are moments every day that we reach for our phones to see what’s going on. We find these moments when we’re in line at Starbucks, in a crosswalk, at a red... Read More

    MM&M Names Silverlight Digital a Finalist in Healthcare Agency Awards

    NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their annual, celebrated awards competition. Silverlight Digital is a finalist in two categories: Small Healthcare Agency and Young Marketer. MM&M is recognized as a leading publication and event producer in the pharmaceutical and healthcare marketing sector.... Read More

    Mobile Strategies for Marketing to Doctors

    Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical practices. Many experience a grueling workday that can involve managing employees, digesting an abundance of new medical research, updating medical records, considering insurance and billing options, and – according to a 2018 survey by Statista... Read More

    Silverlight Digital Recognized by MM&M as a Top Healthcare Agency Two Years in a Row

    NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing & Media 100 Agency List) for the second year. The 2018 MM&M list is the most complete list of medical, healthcare and pharmaceutical agencies, identifying firms that demonstrate growing financial performance, clientele growth and retention, employee... Read More

    The Discovery of Intent

    Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves from one aisle to the next, searching for something specific. There is nothing unusual about her manner of dress; she is professional and it’s evening so perhaps she has come to the store after work.... Read More