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    Press, articles, and digital insight.

    Courting the anonymous in healthcare and pharma marketing

    Our Web browsers cultivate our behavior and identity as online consumers and turn that into marketing data, used by advertisers wanting to target us with meaningful ads and offers. Advertising keeps the Web free (or mostly free). Privacy advocates have built tools to help protect consumers, such as Duck Duck Go and Firefox, which provide private searching. Recently, Apple took... Read More

    Silverlight Digital named an MM&M100 Agency for 5th consecutive year

    Citing a revenue jump of 22% to $13.1 million in 2020, Silverlight Digital is proud to have been recognized by MM&M Magazine among its list of top healthcare and pharmaceutical agencies. MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject... Read More

    Privacy and the end of browser cookies – what you need to know

    By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile operating systems took a hard stand on protecting users privacy. iOS 14 scaled back how advertisers could use cookies to track users online and allowing them to ‘opt out” of tracking and thus not be... Read More

    Silverlight Digital’s Ruth Nightengale promoted to Vice President, Client Success

    NEW YORK – February 19, 2021 Silverlight Digital, a New York-based digital media agency, has promoted Ruth Nightengale to Vice President of Client Success. In this newly created position, Ruth will work with the agency’s digital, search, social media, and analytics teams to promote best practices and ensure a connection between campaign marketing goals and our clients’ business goals. Ruth... Read More

    US Healthcare and Pharma helped boost digital ad spend in 2020

    Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net impact of the pandemic ended the year with a 1.7% increase instead, claims eMarketer in its end-of-year summary. It could have been much worse; however, social distancing and the closing of many retail storefronts sent... Read More

    MM&M Names Silverlight Digital to List of Top Agencies

    MM&M (Media, Marketing & Media) today debuted its annual Agency 100 report on the top agencies in medical, marketing, and communications – including Silverlight Digital at #91 on the prestigious list. Covering everything from thousand-strong multinational companies to five-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2020 version of the Agency 100... Read More

    Advisory: Successful digital media pivots during COVID-19

    As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put our collective minds together to issue this advisory on successful pivots and new strategies. The most significant disruptions we’re seeing are around the cancellation of live events – pharmaceutical congresses and conferences – where marketers... Read More

    Coronavirus Pivot to Non-Personal Promotion

    We’ve recently heard from clients who are wanting to make a Coronavirus Pivot by divesting in marketing live KOL events and in-person drug sales in the wake of COVID-19. Many are choosing to shift personal promotion advertising dollars into digital media to capture these HCPs as they move online. We want to make you aware of how Silverlight Digital is... Read More

    Pulse 2020 in Pictures

    Looking back at Pulse 2020, we remain delighted that so many digital healthcare and pharma marketers could share their valuable time with us. To bookend this fifth edition of our annual event, we’ve added a collection of speaker videos and photos to our website – ideal for those that couldn’t make it or for attendees who want to share or... Read More

    Silverlight + Google: Taking the Pulse of Digital in 2020

    Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry understand current digital trends and emerging best practices. Today, their Pulse 2020 conference has grown to a standing-room-only crowd, filling the most coveted... Read More

    Medical Reference Tools Bring Advertisers Closer to Point of Prescription

    Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user’s perceived situation, time of day, location, and urgency. By incorporating this situational evidence, search engines provide the most relevant results, and targeted ads to match. In terms of digital pharmaceutical advertising, the same is true of medical... Read More

    The Role of Digital Media in Reaching Rare Disease Patients

    7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients. The marketing of new orphan drugs begins long before the drug commercialization strategy is developed. The orphan drug is produced in partnership with a patient group that... Read More

    Silverlight Digital Named MM&M 100 Healthcare Agency for 2019

    NEW YORK (August 21, 2019) Silverlight Digital, a boutique, multi-channel media agency is pleased to share that for the third consecutive year, it has been named to MM&M’s exclusive Agency 100 list. The 2019 MM&M list identifies firms that demonstrate growing financial performance, client growth and retention, employee growth and retention, and planned initiatives. The qualifications for inclusion on this... Read More

    Insights from Google Marketing Live 2019 for Pharma

    Did you know searches that include the term, “best” have increased by 80% over the last two years alone? Google Marketing Live revealed new consumer insights like these plus the latest digital marketing products from Google. Silverlight Digital was there, and we’ve put together this synopsis to keep you informed of the latest big pharmaceutical marketing changes coming to Google.... Read More

    BioPharma Rewind: A Crash Course in Digital Media Strategy

    At the recent BioPharma eMarketing Summit in San Diego, Silverlight Digital’s Lori Goldberg and Michael Ackerman treated the capacity crowd to an interactive workshop – we called it a Crash Course in Digital Media. In unpacking everything shared and learned at the workshop, we’ve put the highlights in this blog to recap for those that couldn’t attend. The crash course... Read More

    Join Lori Goldberg at the 2019 BioPharma eMarketing Summit

    Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019 San Diego Marriot La Jolla San Diego, CA Register to attend here Use Coupon Code SILVERLIGHT100 for a $100 discount. Early-Bird Sign-Up: Register  before 28th March, 2019 & SAVE $500 Paradigms at War: A Crash Course in... Read More

    Silverlight Digital Earns WBENC Certification as a Women-Owned Business

    Lori Goldberg and her team at Silverlight Digital are pleased to announce today that the organization has received WBENC Certification as a Woman-Owned Business operating in the State of New York. The media agency provides digital and multi-channel media strategy, including media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers,... Read More

    From Broad to Precise DTC Marketing

      Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace the pharmaceutical industry’s capacity... Read More

    A recap of Pulse ’18

    I want to give a special thanks to my friends and colleagues in the healthcare and pharma community that came to Google NYC last week – some from as far away as California – to attend Silverlight Digital’s 3rd annual Pulse digital marketing event. What did we learn? Here’s a quick recap: YouTube has changed the traditional story arc of online video... Read More