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    Press, articles, and digital insight.

    How Silverlight Digital Fights Fraud on Your Behalf

    Advertising Fraud is a term that is used to describe a wide variety of destructive behaviors in digital advertising, but also in traditional advertising as well. Because digital advertising is acutely measureable, there has commonly been intent to fake the data through non-human ad views, fraudulent clicks to ads, cookie stuffing and non-viewable ads. Unfortunately, it happens in all forms... Read More

    6 ways to maximize limited ad budgets

    Silverlight Digital CEO, Lori Goldberg writes for iMediaConnection.com. For businesses spending under a few million dollars in annual digital advertising, there are plenty of good deals and tips on how to optimize your dollars. However, you’re likely competing with larger brands in your space that have far greater spending capabilities. Take back a little market share with these six strategies:... Read More

    Gearing up for New York Times Travel Show

    As we gear up for The New York Times Travel Show (January 23rd -25th at Javits) we want to share with you some new travel data from our friends at Expedia Media Solutions (Expedia’s Ad Sales unit): • The fastest growth will come from social and video commercial channels. • In 2013, the number of travelers who used online video... Read More

    5 reasons technology doesn’t have all the answers

    The new price of technology is 99 cents. It’s a disposable price, yet a major barrier to entry for many consumers in today’s app stores. Mobile app developers are the new pioneers and inevitably, upon creation of their latest app, they will sit in a conference room with their investors and marketers and ask themselves, “Should we price it at... Read More

    Mobile Ad Spending Surges with Social Media Growth

    The decades of dominance experienced by print and television advertising were an anomaly- particularly among newspapers and magazines– that no other medium will likely experience in our time. Digital advertising finally unseated print in collective, US ad spending in 2012, with television remaining as top dog in ad revenue. But if you blink, you might miss digital’s time at the... Read More

    Branding in the Digital Space: Don’t Get Left Behind

    Smart phones and tablets have users constantly in touch with friends via email, text messages and social media sites. Information is transmitted instantaneously at the click of a button and often shared by friends just as quickly. This digitally connected world provides is an unprecedented opportunity for advertisers to bring their brand to life in the digital space by interacting... Read More

    7 search and display tips for niche products

    If the web is a global marketplace, then why is nobody searching for the products you sell? Low volume can’t always be solved with more hair product. In terms of digital advertising, low volume will undermine most search engine marketing campaigns before they ever get off the ground. Before you get slapped with an LSV (Low Search Volume, for the... Read More

    “The industry today is that… everybody wants to be the next Google. New products are emerging everyday. There is a lot of ‘middlemen’ selling everybody else’s inventory. You really have to have a keen eye to understand what the source of the inventory is, how viable that data is, where it comes from, where they’re getting it from, and what the performance metrics are for the campaign in order to make really good recommendations and decisions for your client,” Lori Goldberg, CEO.