Lori Goldberg is an agency veteran out of Razorfish and an outspoken advocate for the digital industry. Her experience includes 20+ years in advertising with a wide spectrum of brands, from the pharmaceutical industry including Meda, Radius, and Mylan, to retail, e-commerce, travel, and automotive industries with brands such as Microsoft, Capital One, Monster.com, Nikon, Polo Ralph Lauren, The Travel Channel and Smith Barney.
She is affiliated with Healthcare Businesswomen’s Association, AAAA, AWNY, 212NYC, Big Brother/Big Sister Mentorship Program and iMedia advisory board. Lori holds a BA from the University of Delaware and advanced certificates from the Paris American Academy. She is an outdoor enthusiast and depending on the season, can be found skiing, hiking, biking, swimming or lying on the beach. She frequently competes in New York-area triathlons.
Favorite quote: “If you are still talking about what you did yesterday, you have not done enough today.” – Lou Holtz
With over 20 years of digital media experience, Michael handles the agency’s partnership development and helps brands uncover new opportunities through integrated marketing campaigns that make impact. He has a track record of creating and managing strategic partnerships that boost revenue between brands such as Trulia, Kayak, MapQuest, with Wells Fargo, Chase and Lowe’s. Currently his expertise is in the pharma/healthcare sector, partnering with healthcare marketing agencies on such advertisers as Medtronic, Jazz Pharmaceuticals and Aptevo Therapeutics to strategically reach key audiences.
Favorite quote: “Definition of insanity – doing the same thing over and over again and expecting different results.” – Albert Einstein
Ruth joined the agency in 2019 as Search and Social Media Director, overseeing search strategies, implementation, and campaign success. In 2021, she was promoted to Vice President of Client Success, where she works with the agency’s digital, search, social media, and analytics teams to promote best practices and ensure a connection between campaign marketing goals and our clients’ business goals.
She comes to Silverlight with 15+ years in digital media that includes work with Bayer, Prilosec, Align, Nyquil, Quell, and Lua. Notable roles include Executive Director for P&G’s Hearts & Science and Media Director at Neo@Ogilvy.
Favorite quote: “No knot unties itself.” – Stephen Sondheim
Kelly Clarke joins Silverlight Digital as our Media Director, bringing 20+ years of media and marketing experience to our team. As Media Director, Kelly will negotiate great media prices with networks, data providers, and partners. As a Certified Google Ads professional and MMA Mobile Marketer, she’ll collaborate with clients to develop strategy, planning, buying, and executing campaigns across Silverlight’s client portfolio.
Kelly comes to Silverlight Digital after nine years at Deutsch LA, with recent time spent at HealthIQ, an InsurTech company, and across various categories, including CPG, e-commerce, automotive, and education.
She earned her Master of Arts in Integrated Marketing Communications at Emerson College in Boston. She was a guest lecturer at the University of Southern California before returning to New York.
Favorite quote: “Fight for the things that you care about, but do it in a way that will lead others to join you.” – Ruth Bader Ginsburg