NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their annual, celebrated awards competition. Silverlight Digital is a finalist in two categories: Small Healthcare Agency and Young Marketer. MM&M is recognized as a leading publication and event producer in the pharmaceutical and healthcare marketing sector. Winners in each category will be revealed during their black-tie banquet in New York on October 11, 2018, at Cipriani Wall Street.
As a small healthcare agency, the company was evaluated on criteria including company culture, growth, the longevity of customers, media expertise, capabilities, and client testimonials. During the previous year, Silverlight Digital’s accomplishments include working with Concentric Health Experience for the relaunch of Stendra from Mist Pharmaceuticals. Stendra is a prescription medication used to treat erectile dysfunction. Additionally, Silverlight partnered with Radius Health for an education and awareness campaign designed to inform its audience on the topic of osteoporosis and dispelling myths about related causes and symptoms. The campaign saw an impressive +20% over-delivery of display impressions, a doubling of display click-thru-rate over benchmarks, a +58% increase in website session length, and +240% above the benchmark for search performance
Additionally, Silverlight’s Sr. Media Planner, Joshua Katten was named a finalist in the Young Marketer category. Since joining Silverlight Digital, Joshua has risen to play a key role within the organization. He interfaces directly with customers and partner agencies, presents campaign strategies to clients, and is vocal about his strategic points of view. As a young person, he feels a heightened awareness of digital and social media. He has used his personal experiences to help sell his skills to clients and managers who are accustomed to traditional forms of media, such as print and broadcast. In his view, his age has given him an edge to generate new ideas that make a difference and earn the confidence of his peers.
Added Silverlight Digital CEO, Lori Goldberg: “I can’t begin to tell you how proud I am of this team! A huge thanks to MM&M and all the support and recognition they have given us with these 2 nominations. Congratulations to all the finalists – we look forward to celebrating with you at the show.”
About Silverlight Digital
Silverlight Digital is a New York-based media agency that adopts a consultative approach to helping healthcare and pharmaceutical brands reach their desired audience. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate FDA and legal review processes. As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships.
To learn more about Silverlight Digital, please visit www.silverlightdigital.com or follow us on Linkedin, Facebook or on Twitter at @SLDigitalMedia
MM&M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing. MM&M also develops annual conferences and live and virtual events, and it runs the industry’s premier awards program, the MM&M Awards, which celebrates creativity and effectiveness in healthcare marketing.