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    In the News

    MM&M Names Silverlight Digital to List of Top Agencies

    MM&M (Media, Marketing & Media) today debuted its annual Agency 100 report on the top agencies in medical, marketing, and communications – including Silverlight Digital at #91 on the prestigious list. Covering everything from thousand-strong multinational companies to five-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape.

    The 2020 version of the Agency 100 contains a full spotlight report on Silverlight Digital, which can be found here and includes detailed information about revenue, staff size, and client/brand engagements.

    “This is our 4th consecutive year on the list,” said Silverlight Digital’s Founder and CEO, Lori Goldberg. “We’re honored to have been profiled among so many friends, partners, and respected agencies.” Silverlight Digital is a New York-based digital media agency that adopts a consultative approach to helping healthcare, pharmaceutical, retail, travel, and other brands reach their desired audience online.

    Silverlight Digital increased its revenue by 9% in 2019 to $10.7 million from 2018’s take of $9.8 million. It did so on the back of eight new assignments, including work from Biomarin (on Morquio A syndrome drug Vimizim), Mallinckrodt (on Therakos Photopheresis, which treats the skin symptoms of cutaneous T-cell lymphoma) and Lupin Pharmaceuticals (on bacterial vaginosis drug Solosec). It also added work on Sunovion’s COPD treatment Lonhala Magnair, for a campaign designed to increase exposure for the brand’s video assets.

    “This year’s Agency 100 issue showcases the continued broadening of the agency world’s offerings — deeper into data, AI, user experience and more — as well as the ingenuity companies displayed in virtualizing their business amid the Covid-19 pandemic,” says MM&M general manager and editor-in-chief Steve Madden. “You’ll see how agencies have moved to distinguish and differentiate themselves in a crowded landscape, producing great work under challenging circumstances. It’s an amazing and unprecedented time for the business.”

    Working directly with brands and their agency counterparts, Silverlight Digital leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate the media landscape.

    The agency’s capabilities include digital and multi-channel media strategy, media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers, social media, programmatic and more.

    As a Premiere Google and Bing Partner, Silverlight Digital receives tier one support from publishers and through direct site partnerships and hosts a popular healthcare client event called Pulse at Google’s New York offices each year.

    ABOUT MM&M
    MM&M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 54-year-old business title produces online breaking news and analysis as well as in-depth print features for an audience of pharma, device, diagnostics and greater healthcare marketing leaders and thinkers.

    Working in tandem with Haymarket Media’s events division, MM&M develops annual conferences and live and virtual events. It also runs the industry’s premier awards program – the MM&M Awards, which celebrate creativity and effectiveness in healthcare marketing.