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Aetrex — Silverlight Digital Portfolio

Project Info

Client Aetrex
Skills Search, Ad Targeting, Programmatic

Project Description

Aetrex, a global leader in comfort and wellness footwear, was looking for a digital agency who could serve as a strategic partner to manage digital display and search engine marketing campaigns. Silverlight Digital targeted niche consumer groups through a strategic blend of long-tail keywords, flex-matching, brand-specific keywords, and terminology associated with many of Aetrex’s core product lines.

Silverlight Digital was able to increase visits by 26% and impressions by 53% while dropping average CPC  by 9% and average CPA dropped by 6%. Weekly sales increased by 21%, total revenue by 88%, leading to a 66% increase in ROI.