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Hackensack University Medical Center

Project Info

Client Hackensack University Medical Center
Skills Branding

Project Description

Client wanted to create awareness for their new Orthopedic Institute. Silverlight Digital implemented a focused branding strategy that spotlighted the institute’s physicians, and used Geo-­‐targeting to reach potential patients in distant counties, as well as bolster recognition in closer counties. Silverlight Digital’s efforts contributed to 89% of the institute’s website traffic and all metrics improved from Q2 to Q4, specifically CPC by 39% and CTR by 29%.