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Project Info

Client Pull-A-Part
Skills Lead generation

Project Description

Client wanted to improve CPA and increase calls to their call center. Silverlight Digital implemented an increased mobile focus and tailored Geo-­‐targeting campaigns by keywords that tracked to successful calls. With the same budget, Silverlight Digital was able to double both SEM clicks and total calls, while decreasing average CPC by 56% and average CPA by 17%.