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    Qsymia

    Project Info

    Client Qsymia
    Skills Ad targeting

    Project Description

    Client needed to build awareness and drive sales of their weight loss drug with a CPA goal of 40$. Silverlight Digital designed bidding strategies that used a combination of behavioral targeting, contextual targeting, and retargeting, which produced a CPA of $31.10, prompting the client to relocate their entire budget to Silverlight Digital.