NEW YORK – February 19, 2021 Silverlight Digital, a New York-based digital media agency, has promoted Ruth Nightengale to Vice President of Client Success. In this newly created position, Ruth will work with the agency’s digital, search, social media, and analytics teams to promote best practices and ensure a connection between campaign marketing goals and our clients’ business goals.
Ruth joined the agency in 2019 as Search and Social Media Director, overseeing search strategies, implementation, and campaign success. She arrived at Silverlight Digital with 15+ years in digital media, including work with Bayer, Prilosec, Align, Nyquil, Quell, and Lua. Notable roles include Executive Director for P&G’s Hearts & Science and Media Director at Neo@Ogilvy.
“Ruth has been instrumental in our growth over the past year, where her contributions have set very high standards for the agency in terms of campaign performance and client satisfaction,” said Silverlight Digital Founder and CEO Lori Goldberg. “This move is about elevating her to a place where she can cast wider influence across all of our client work, agency governance, and upskilling our staff to meet our client’s needs.”
Silverlight Digital supports domestic and international clients in pharma and healthcare, travel, and finance, among other categories. The agency is enjoying a growing client portfolio in its seventh year, adding six new pharma and healthcare clients in 2020, including two Agency-of-Record clients. In terms of healthcare and pharma, the agency’s leading-edge work in the rare disease space has garnered awards and recognition by MM&M, ranking the agency on its distinguished 100 Agency List four years running (2017, 2018, 2019, and 2020), and a finalist for MM&M’s Small Healthcare Agency of the Year.
“We want to be able to provide our clients with business intelligence and competitive insight alongside our campaign KPIs,” added Ruth. “We try to educate our clients on how their target audience is interacting with their brand through their media and on their website – and how that behavior may vary based on user demographics, device, publisher, or media type and ensure that we’re providing the right media mix and analytics to grow their brand.”
Supportive Client Comments:
“As a national brand, Pull-A-Part has plenty of options as to who we hire as our media Agency of Record. These days, agencies that invest in client satisfaction earn our business, and we’re proud to be associated with Silverlight Digital for this reason. We’re delighted to see Ruth Nightengale accept this new position as she’s made great progress on our account, and we applaud the organization for implementing her high standards across their client portfolio.” – Michael Kogon, CMO/CTO Pull-A-Part
“Silverlight Digital has been four-year partner of Radius, and we are thrilled to see them evolving and Ruth appointed to this new role.” – Gerry O’Connor, Associate Director, Patient Marketing & Injection Support, Radius Health, Inc.
About Silverlight Digital
Silverlight Digital is a New York-based digital media agency that adopts a consultative approach to helping healthcare, pharmaceutical, finance, travel, and other brands reach their desired audience online. Working directly with brands and their agency counterparts, Silverlight leverages its programmatic and aggregate campaign data to make smart multi-channel buying decisions, while partnering with brand managers to successfully navigate the media landscape.
The agency’s capabilities include digital and multi-channel media strategy, media planning and buying, SEM, SEO, video, mobile, behavioral insights, analytics, influencing payers and point-of-care audiences, specialty journal publishers, social media, programmatic and more.