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    Silverlight Videos

    Silverlight Digital Pulse ’20 Conference: Is There a Doctor in the House?

    How are doctors responding to online advertising? In this panel discussion from Pulse ’20, doctors share their thoughts on mobile marketing, patients’ use of “Dr. Google”, the role of search engines in rare disease diagnoses, the popularity of medical apps, and more. Hosted by Silverlight Digital CEO, Lori Goldberg.

    Published by Silverlight Digital as a part of Pulse 2020


    Silverlight Digital Pulse ’20 Conference: Health as Wellness

    In this presentation by Google Human Truth Analyst Sofie Holt, with easier and faster access to information, consumers are seeking multiple opinions and options in the matter of their health.

    At the same time, a new generation of DTC health startups is reimagining what healthcare could look like. The overall opportunity is to become part of people’s health journeys by understanding that health and wellness are inseparable in consumers’ minds.

    Published by Silverlight Digital as a part of Pulse 2020


    Silverlight Digital Pulse ’20 Conference: YouTube Channel Strategy for Pharma

    Google’s Cesar Cocco hosts this presentation on how pharmaceutical marketers can properly leverage a YouTube Channel strategy to optimize video content for patients and healthcare professionals.

    Published by Silverlight Digital as a part of Pulse 2020


    Silverlight Digital Pulse ’20 Conference: Conquering Conquesting

    Silverlight Digital’s Director of Search and Social Media, Ruth Nightengale covers bidding on your competitor’s brand names in paid search advertising (known as conquesting to SEM managers).

    Published by Silverlight Digital as a part of Pulse 2020


    Silverlight Digital Pulse ’20 Conference: Many Ways to Measure Success

    Silverlight Digital’s Director of Strategy, Peter Niemi reveals how a new approach to campaign analytics can reveal surprising results and where breaking the rules may pay off in the end.

    Published by Silverlight Digital as a part of Pulse 2020


    Silverlight Digital Pulse ’18 Conference: HCP and DTP and Video Trends Through the Eyes of Google

    Presented by Leland Candler, Google’s Head of Industry for Pharma, this video segment from Pulse ’18 takes an insider’s view of Google’s recommended best practices for pharma and healthcare video marketing.

    Published by Silverlight Digital as a part of Pulse 2018

    Silverlight Digital Pulse ’18 Conference: Rooting for a Challenger Brand

    Presented by Meredith Hughes, Search and Social Media Director, Silverlight Digital, this video segment from Pulse’18 looks at how challenger brands can effectively position themselves to take marketshare and compete with leading national brands in the healthcare space.

    Silverlight Digital Pulse ’18 Conference: The 10 Million Patient Focus Group

    Presented by Dr. Jon Roberts, Chief Innovation Officer, Verywell, this video segment from Pulse ’18 looks at the realities of how consumers and caregivers use search engines to find medical information, with some surprising results.

    Google Partnership: “An Interview on Marketing In Pharma & Healthcare”

    In this interview with Google, Silverlight CEO, Lori Goldberg, discusses the benefits of working with a Google Partner when choosing a marketing agency.  Together they talk about best practices in pharmaceutical and healthcare, ways to demystify the digital marketplace, and how to ensure a smooth clearance of legal review and Google policies before starting a new campaign.

    “A Peek Inside Silverlight Digital”

    Women@Page: “Climbing the Corporate Ladder in Heels”

    This speaking series is produced and hosted by PageGroup as part of their initiative to empower women towards professional success and leadership. On March 22nd at the LinkedIn headquarters in NYC, Silverlight Digital’s Lori Goldberg joined an incredible panel who gave the audience great advice on how to make it to the top.

    The Biggest Areas Poised for Programmatic Growth

    Ocean Fine, director of agency and strategic accounts at Factual, speaks to Lori Goldberg, CEO, Silverlight Digital, about which two areas she thinks are poised for growth in programmatic in 2016.