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climate change
When strange, unseasonal weather rocks New York, those of us in the pharmaceutical advertising industry particularly take note. Normal weather patterns allows for predictable consumer behavior across many sectors. Recently, weather here and the rest of the world has been anything BUT predictable. Among the many environmental consequences of climate change, the pharmaceutical and healthcare...
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Emerging from a late season snow here in the northeast and looking towards the summer vacation season, travel and hospitality advertisers are taking note of climate changes that are impacting consumer travel decisions. Unusual weather patterns and changing consumer perceptions around the environmental impact of travel are influencing decisions on where to go and when1....
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