Three Common Pitfalls in Programmatic Buying
CEO Lori Goldberg writes for Econsultancy. In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need... Read More
Surprising Ways To Ruin Your Digital Advertising Strategy
Silverlight Digital CEO, Lori Goldberg writes for MediaPost. What are you doing to ruin your digital advertising strategy? We’ve outlined a few common mistakes advertisers... Read More