Privacy and the end of browser cookies – what you need to know
By Lori Goldberg, CEO of Silverlight Digital The release of Apple’s iOS 14 signaled a new age in online privacy, as the world’s leading mobile... Read More
Silverlight Digital’s Ruth Nightengale promoted to Vice President, Client Success
NEW YORK – February 19, 2021 Silverlight Digital, a New York-based digital media agency, has promoted Ruth Nightengale to Vice President of Client Success. In... Read More
US Healthcare and Pharma helped boost digital ad spend in 2020
Before there was any indication of an impending global pandemic, eMarketer was forecasting a 17% increase in US digital ad spending for 2020. The net... Read More
Advisory: Successful digital media pivots during COVID-19
As traditional pharma and healthcare marketing has been disrupted by social distancing and the response to COVID-19, our media team at Silverlight Digital has put... Read More
Pulse 2020 in Pictures
Looking back at Pulse 2020, we remain delighted that so many digital healthcare and pharma marketers could share their valuable time with us. To bookend... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Written by Amy Turnquist March 5, 2020 Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report... Read More
From Broad to Precise DTC Marketing
Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in... Read More
Mobile Strategies for Marketing to Doctors
Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical... Read More
Silverlight Digital Recognized by MM&M as a Top Healthcare Agency Two Years in a Row
NEW YORK (July 9, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named to the exclusive MM&M 100 Agency List (Medical, Marketing &... Read More
The Discovery of Intent
Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves... Read More