Mobile Strategies for Marketing to Doctors
Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical... Read More
The Discovery of Intent
Silverlight Digital’s CEO Lori Goldberg writes for PM360. Roaming the aisles of a drug store, a woman ponders the products lining the shelves and moves... Read More
Three Common Pitfalls in Programmatic Buying
CEO Lori Goldberg writes for Econsultancy. In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need... Read More
How “Orange Is the New Black” Can Inspire Your Campaigns
Silverlight Digital CEO Lori Goldberg writes for iMediaConnection. Netflix’s original series, “Orange Is the New Black” — based on the book by Piper Kerman —... Read More